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Viral Change: The Alternative to Slow, Painful and Unsuccessful Management of...

£27.95
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Located in: Southport, United Kingdom
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eBay item number:326072451063
Last updated on 13 Dec, 2024 13:02:40 GMTView all revisionsView all revisions

Item specifics

Condition
New: A new, unread, unused book in perfect condition with no missing or damaged pages. See the ...
ISBN
9781905776054
Subject Area
Organizational Sociology
Publication Name
Viral Change: The Alternative to Slow, Painful and Unsuccessful Management of Change in Organisations
Publisher
Meetingminds Publishing
Subject
Management
Publication Year
2008
Type
Textbook
Format
Paperback
Language
English
Item Height
229 mm
Author
Herrero Leandro
Item Weight
615 g
Item Width
152 mm
Number of Pages
420 Pages

About this product

Product Information

Most conventional 'change management' programmes fail. This is mainly due to the fact that they are often based on wrong assumptions such as: . When we change the process/system, people will change their behaviour . Changes need to come from the top and filter down . Big changes need big actions . Cultural change is a painful, long-term process with no short-term results Viral Change(TM) provides a completely different framework for change. It is based on recent 'discoveries' across disciplines such as network and behavioural sciences. It shows how a combination of the right language and frame, a small set of non-negotiable behaviours (all spread by a small number of activists) and the creation of 'tipping points', creates lasting cultural change in organisations. Unlike conventional methods of change management, Viral Change(TM) is faster, far more effective, potentially more inclusive and certainly long lasting.Since change is constantly present in any organisation, this book will appeal to people at different levels of management or leadership, who want to reshape their culture through the power of internal social networks and aim at greater organisational effectiveness in day-to-day organisational life (not just during change initiatives).

Product Identifiers

Publisher
Meetingminds Publishing
ISBN-13
9781905776054
eBay Product ID (ePID)
91497772

Product Key Features

Number of Pages
420 Pages
Publication Name
Viral Change: The Alternative to Slow, Painful and Unsuccessful Management of Change in Organisations
Language
English
Subject
Management
Publication Year
2008
Type
Textbook
Subject Area
Organizational Sociology
Author
Herrero Leandro
Format
Paperback

Dimensions

Item Height
229 mm
Item Weight
615 g
Item Width
152 mm

Additional Product Features

Country/Region of Manufacture
United Kingdom
Title_Author
Herrero Leandro

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