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Digital Transformation in the Sports Apparel Industry. The Case of Nike, Inc....
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eBay item number:315699142428
Item specifics
- Condition
- ISBN
- 9783346427748
- Publication Year
- 2021
- Type
- Textbook
- Format
- Paperback
- Language
- English
- Publication Name
- Digital Transformation in the Sports Apparel Industry. the Case of Nike, Inc.
- Item Height
- 210 mm
- Publisher
- GRIN Verlag
- Subject
- Management
- Item Weight
- 213 g
- Item Width
- 148 mm
- Number of Pages
- 156 Pages
About this product
Product Information
Master's Thesis from the year 2020 in the subject Business economics - Business Management, Corporate Governance, grade: 95%, language: English, abstract: The global revenue of the sports apparel industry is larger than it has ever been before. Digital transformation has been a driver for the industry, leading to digital innovations within the industry. This has led to the fall of market leaders while creating opportunities for new market entrants by capturing market share through leveraging new technologies. The company Nike has been the market leader in the sports apparel industry for several decades and is known to be a forerunner in innovation. The purpose of this research is to examine how digital transformation has affected Nike, Inc. and the sports apparel industry and how it will shape the future. A secondary aim is to investigate how Nike's customers perceive these changes and to scrutinize their digital needs and expectations. This research furthermore aims to conclude about the digital needs and expectations of Nike's customers and if they align with Nike's strategy. The research used a triangulation of three methods and provides a holistic analysis to make recommendations to the management of Nike. Primary research was conducted through a questionnaire-based customer survey and expert interviews with the management and specialists at Nike. Secondary research included reviewing frameworks for strategic analysis. The analysis distinguishes digital natives (i.e. aged 21 years or younger) and digital immigrants (i.e. aged above 21 years). The results showed that these two groups differ in their sales-channel preferences, digital needs and expectations. The secondary research was confirmed by the findings from the expert interviews and customer survey. Overall, Nike's digital transformation strategy appears to align with the needs and expectations of the company's customers.
Product Identifiers
Publisher
GRIN Verlag
ISBN-13
9783346427748
eBay Product ID (ePID)
9049906227
Product Key Features
Subject
Management
Publication Year
2021
Number of Pages
156 Pages
Publication Name
Digital Transformation in the Sports Apparel Industry. the Case of Nike, Inc.
Language
English
Type
Textbook
Format
Paperback
Dimensions
Item Height
210 mm
Item Weight
213 g
Item Width
148 mm
Additional Product Features
Item description from the seller
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- k***l (97)- Feedback left by buyer.Past 6 monthsVerified purchaseItem arrived well packaged and on time. The condition was as described and the quality appeared perfect. The value was fantastic and I am very happy with my purchase. The seller was kind and took time to answer the few questions I had. I am very impressed with the set which looks awesome, and am more than happy with the seller, and would buy again.
- 5***o (1526)- Feedback left by buyer.Past monthVerified purchaseA very interesting book at a very reasonable price. Exactly as described and a good price. Posted quickly and packed extremely well seller communicates well and provides a great service so I will buy from them again and recommend them highly.
- c***c (7)- Feedback left by buyer.Past 6 monthsVerified purchaseItem as described and well packaged. One problem I encountered was the delivery, the courier left the parcel at the wrong address and it took me a while to locate it. I contacted both the courier and the seller. The seller was very helpful and quick in responding. I definitely recommend the seller.
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Seller Feedback (672,118)
- k***l (97)- Feedback left by buyer.Past 6 monthsVerified purchaseItem arrived well packaged and on time. The condition was as described and the quality appeared perfect. The value was fantastic and I am very happy with my purchase. The seller was kind and took time to answer the few questions I had. I am very impressed with the set which looks awesome, and am more than happy with the seller, and would buy again.
- 5***o (1526)- Feedback left by buyer.Past monthVerified purchaseA very interesting book at a very reasonable price. Exactly as described and a good price. Posted quickly and packed extremely well seller communicates well and provides a great service so I will buy from them again and recommend them highly.
- c***c (7)- Feedback left by buyer.Past 6 monthsVerified purchaseItem as described and well packaged. One problem I encountered was the delivery, the courier left the parcel at the wrong address and it took me a while to locate it. I contacted both the courier and the seller. The seller was very helpful and quick in responding. I definitely recommend the seller.