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Competitive Advantage of Customer Centricity - 9789811044410
£62.11
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Item specifics
- Condition
- Book Title
- Competitive Advantage of Customer Centricity
- ISBN
- 9789811044410
- Publication Name
- Competitive Advantage of Customer Centricity
- Publisher
- Springer Verlag, Singapore
- Subject
- Marketing, Business
- Publication Year
- 2017
- Series
- Management for Professionals
- Type
- Textbook
- Format
- Hardcover
- Language
- English
- Item Height
- 235 mm
- Item Weight
- 7077 g
- Item Width
- 155 mm
- Number of Pages
- 330 Pages
About this product
Product Information
This book presents strategies that put the customer at the center of an enterprise. It elaborates on the reasons for viewing customers as assets that a firm needs to acquire, develop and cultivate in order to generate profitable relationships, and champions customer profitability as the metric for measuring business performance. Further, it advocates the need to provide solutions to customers' requirements with bundles of products and services. It broadens the definition of customer value beyond tangible benefits and price to include both tangible and intangible benefits and total ownership costs, while embracing a variety of unique customer needs. The book highlights the value of business planning, marketing and sales mechanisms and changing employee behavior to create lifelong, high-value profitable customer relationships that satisfy the customer's needs. Competitive Advantage of Customer Centricity maps a new journey that entire organizations must undertake in order to achieve these lucrative goals.
Product Identifiers
Publisher
Springer Verlag, Singapore
ISBN-13
9789811044410
eBay Product ID (ePID)
234939541
Product Key Features
Number of Pages
330 Pages
Language
English
Publication Name
Competitive Advantage of Customer Centricity
Publication Year
2017
Subject
Marketing, Business
Type
Textbook
Series
Management for Professionals
Format
Hardcover
Dimensions
Item Height
235 mm
Item Weight
7077 g
Item Width
155 mm
Additional Product Features
Country/Region of Manufacture
Singapore
Item description from the seller
Seller business information
VAT number: GB 976952259
I provide invoices with VAT separately displayed.
CRN: 06687355
Seller Feedback (579,550)
- u***t (2229)- Feedback left by buyer.Past monthVerified purchaseA smooth and professional transaction throughout. The item was exactly as described, clearly listed, and fairly priced. Communication from the seller was prompt, polite, and helpful, with dispatch confirmed quickly. The parcel was securely packaged and arrived in excellent condition, ahead of the expected delivery date. Care was taken at every stage of the process. I would be happy to buy from this seller again—many thanks for a reliable and well-handled sale.
- w***r (65)- Feedback left by buyer.Past 6 monthsVerified purchaseItem as described and despatched in quick time. Item arrived within 3 days and was well packaged. Item was much cheaper than I found elsewhere online. I had a query about my order and the seller responded on the same day and sorted everything out. Would happily buy from seller again
- a***l (61)- Feedback left by buyer.Past 6 monthsVerified purchaseFantastic experience with this seller. I had an issue with the clay in my kit being dried out, which is something they couldn't have known about before me opening the box. I sent them a message and they replied quickly and kindly with a resolution, replacing my kit for me. Overall the kit was fantastic value and arrived brand new, in perfect condition bar the clay. Very trustworthy and helpful.
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Seller Feedback (579,550)
- u***t (2229)- Feedback left by buyer.Past monthVerified purchaseA smooth and professional transaction throughout. The item was exactly as described, clearly listed, and fairly priced. Communication from the seller was prompt, polite, and helpful, with dispatch confirmed quickly. The parcel was securely packaged and arrived in excellent condition, ahead of the expected delivery date. Care was taken at every stage of the process. I would be happy to buy from this seller again—many thanks for a reliable and well-handled sale.
- w***r (65)- Feedback left by buyer.Past 6 monthsVerified purchaseItem as described and despatched in quick time. Item arrived within 3 days and was well packaged. Item was much cheaper than I found elsewhere online. I had a query about my order and the seller responded on the same day and sorted everything out. Would happily buy from seller again
- a***l (61)- Feedback left by buyer.Past 6 monthsVerified purchaseFantastic experience with this seller. I had an issue with the clay in my kit being dried out, which is something they couldn't have known about before me opening the box. I sent them a message and they replied quickly and kindly with a resolution, replacing my kit for me. Overall the kit was fantastic value and arrived brand new, in perfect condition bar the clay. Very trustworthy and helpful.