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Internet, Phone, Mail, and Mixed-Mode Surveys - 9781118456149

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Item specifics

Condition
New: A new, unread, unused book in perfect condition with no missing or damaged pages. See the ...
Book Title
Internet, Phone, Mail, and Mixed-Mode Surveys
ISBN
9781118456149
Publication Year
2014
Type
Textbook
Format
Hardcover
Language
English
Subject Area
Social Research
Publication Name
Internet, Phone, Mail, and Mixed-Mode Surveys: the Tailored Design Method
Item Height
260 mm
Author
Jolene D. Smyth, Don A. Dillman, Leah Melani Christian
Publisher
John Wiley & Sons INC International Concepts
Item Weight
1020 g
Item Width
178 mm
Number of Pages
528 Pages

About this product

Product Information

The classic survey design reference, updated for the digital age For over two decades, Dillman's classic text on survey design has aided both students and professionals in effectively planning and conducting mail, telephone, and, more recently, Internet surveys. The new edition is thoroughly updated and revised, and covers all aspects of survey research. It features expanded coverage of mobile phones, tablets, and the use of do-it-yourself surveys, and Dillman's unique Tailored Design Method is also thoroughly explained. This invaluable resource is crucial for any researcher seeking to increase response rates and obtain high-quality feedback from survey questions. Consistent with current emphasis on the visual and aural, the new edition is complemented by copious examples within the text and accompanying website. This heavily revised Fourth Edition includes: Strategies and tactics for determining the needs of a given survey, how to design it, and how to effectively administer it How and when to use mail, telephone, and Internet surveys to maximum advantage Proven techniques to increase response rates Guidance on how to obtain high-quality feedback from mail, electronic, and other self-administered surveys Direction on how to construct effective questionnaires, including considerations of layout The effects of sponsorship on the response rates of surveys Use of capabilities provided by newly mass-used media: interactivity, presentation of aural and visual stimuli. The Fourth Edition reintroduces the telephone?including coordinating land and mobile. Grounded in the best research, the book offers practical how-to guidelines and detailed examples for practitioners and students alike.

Product Identifiers

Publisher
John Wiley & Sons INC International Concepts
ISBN-13
9781118456149
eBay Product ID (ePID)
209463155

Product Key Features

Number of Pages
528 Pages
Publication Name
Internet, Phone, Mail, and Mixed-Mode Surveys: the Tailored Design Method
Language
English
Publication Year
2014
Type
Textbook
Subject Area
Social Research
Author
Jolene D. Smyth, Don A. Dillman, Leah Melani Christian
Format
Hardcover

Dimensions

Item Height
260 mm
Item Weight
1020 g
Item Width
178 mm

Additional Product Features

Country/Region of Manufacture
United States
Title_Author
Leah Melani Christian, Jolene D. Smyth, Don A. Dillman

Item description from the seller

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I certify that all my selling activities will comply with all EU laws and regulations.
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About this seller

BOOKS etc.

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BOOKS etc is an UK online business that is based in ALDERSHOT, Hampshire. We are a family run company that aims to bring customers a fantastic selection of books with great prices, with friendly ...
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  • w***r (65)- Feedback left by buyer.
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    Item as described and despatched in quick time. Item arrived within 3 days and was well packaged. Item was much cheaper than I found elsewhere online. I had a query about my order and the seller responded on the same day and sorted everything out. Would happily buy from seller again
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    First book went missing/didn't arrive, but Jessica in customer support sorted it out, sending a second copy, it arrived fast and safe, as described, well wrapped, good price and quick customer support. Thank you JessicaπŸ˜πŸŽ‚πŸ‘πŸ₯°πŸ˜Ž
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    Fantastic experience with this seller. I had an issue with the clay in my kit being dried out, which is something they couldn't have known about before me opening the box. I sent them a message and they replied quickly and kindly with a resolution, replacing my kit for me. Overall the kit was fantastic value and arrived brand new, in perfect condition bar the clay. Very trustworthy and helpful.