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Behavioural Economics - 9781785786440
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Item specifics
- Condition
- Book Title
- Behavioural Economics
- ISBN
- 9781785786440
- Subject Area
- Artificial Intelligence, Social Psychology
- Publication Name
- Behavioural Economics: Psychology, Neuroscience, and the Human Side of Economics
- Publisher
- Icon Books LTD
- Subject
- Economics
- Publication Year
- 2021
- Series
- Hot Science
- Type
- Study Guide
- Format
- Paperback
- Language
- English
- Item Height
- 198 mm
- Item Weight
- 170 g
- Item Width
- 129 mm
- Number of Pages
- 192 Pages
About this product
Product Information
For centuries, economics was dominated by the idea that we are rational individuals who optimise our own 'utility'. Then, in the 1970s, psychologists demonstrated that the reality is a lot messier. We don't really know what our utility is, and we care about people other than ourselves. We are susceptible to external nudges. And far from being perfectly rational we are prone to 'cognitive biases' with complex effects on decision-making, such as forgetting to prepare for retirement. David Orrell explores the findings from psychology and neuroscience that are shaking up economics - and that are being exploited by policy-makers and marketers alike, to shape everything from how we shop for food, to how we tackle societal happiness or climate change. Finally, he asks: is behavioural economics a scientific revolution, or just a scientific form of marketing?
Product Identifiers
Publisher
Icon Books LTD
ISBN-13
9781785786440
eBay Product ID (ePID)
13046570645
Product Key Features
Number of Pages
192 Pages
Publication Name
Behavioural Economics: Psychology, Neuroscience, and the Human Side of Economics
Language
English
Subject
Economics
Publication Year
2021
Type
Study Guide
Subject Area
Artificial Intelligence, Social Psychology
Series
Hot Science
Format
Paperback
Dimensions
Item Height
198 mm
Item Weight
170 g
Item Width
129 mm
Additional Product Features
Country/Region of Manufacture
United Kingdom
Item description from the seller
Seller business information
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Seller Feedback (578,051)
This item (1)
All items (578,051)
- t***t (139)- Feedback left by buyer.More than a year agoVerified purchaseFast Delivery. Great, thank you!
- w***r (65)- Feedback left by buyer.Past 6 monthsVerified purchaseItem as described and despatched in quick time. Item arrived within 3 days and was well packaged. Item was much cheaper than I found elsewhere online. I had a query about my order and the seller responded on the same day and sorted everything out. Would happily buy from seller again
- r***y (424)- Feedback left by buyer.Past 6 monthsVerified purchaseFirst book went missing/didn't arrive, but Jessica in customer support sorted it out, sending a second copy, it arrived fast and safe, as described, well wrapped, good price and quick customer support. Thank you Jessicaππππ₯°πRunes: a Handbook - 9781783276974 (#314128475728)
- a***l (61)- Feedback left by buyer.Past 6 monthsVerified purchaseFantastic experience with this seller. I had an issue with the clay in my kit being dried out, which is something they couldn't have known about before me opening the box. I sent them a message and they replied quickly and kindly with a resolution, replacing my kit for me. Overall the kit was fantastic value and arrived brand new, in perfect condition bar the clay. Very trustworthy and helpful.