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Commonsense Direct and Digital Marketing-Drayton BIRD

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Item specifics

Condition
Very Good: A book that has been read and does not look new, but is in excellent condition. No ...
Book Title
Commonsense Direct and Digital Marketing-Drayton BIRD
ISBN
9780749447601
Publication Year
2007
Type
Textbook
Format
Paperback
Language
English
Publication Name
Commonsense Direct and Digital Marketing
Item Height
246 mm
Author
Drayton Bird
Publisher
Kogan Page LTD
Subject
Management
Item Weight
854 g
Item Width
190 mm
Number of Pages
448 Pages

About this product

Product Information

Drayton Bird's Commonsense Direct and Digital Marketing needs no introduction to marketers and direct marketers. It is not only seen as the authority on direct marketing execution, but is also widely appreciated for its engaging, no-nonsense style. The latest edition takes the book into new territory - the field of digital marketing. It gives the marketer the tools, techniques and structure needed to produce effective and profitable marketing across the direct marketing spectrum -from simple letter to focused web-based campaigns. For anyone involved in direct marketing, from junior marketer to senior manager, this book provides not just the structure for success but also an energising insight into the techniques behind some of the world's most successful direct marketing campaigns.

Product Identifiers

Publisher
Kogan Page LTD
ISBN-13
9780749447601
eBay Product ID (ePID)
90829045

Product Key Features

Number of Pages
448 Pages
Language
English
Publication Name
Commonsense Direct and Digital Marketing
Publication Year
2007
Subject
Management
Type
Textbook
Author
Drayton Bird
Format
Paperback

Dimensions

Item Height
246 mm
Item Weight
854 g
Item Width
190 mm

Additional Product Features

Country/Region of Manufacture
United Kingdom
Title_Author
Drayton Bird

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awesomebooksuk

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    • o***i (445)- Feedback left by buyer.
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      Verified purchase
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    5.0
    1 product ratings
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    • Top class. Simple to understand and great advice.

      Drayton Bird is a fantastic direct marketer. This book is as good as a coaching session with Drayton. You almost feel like he's right there with you when you're reading it. Thanks.

      Verified purchase: YesCondition: Pre-ownedSold by: worldofbooks08