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Reading Ads Socially, Goldman, Robert L.
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Β£8.49
Condition:
Very Good
A book that has been read and does not look new, but is in excellent condition. No obvious damage to the book cover, with the dust jacket (if applicable) included for hard covers. No missing or damaged pages, no creases or tears, no underlining or highlighting of text, and no writing in the margins. Some identifying marks on the inside cover, but this is minimal. Very little wear and tear. See the sellerβs listing for full details and description of any imperfections.
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- Buy it nowReading Ads Socially, Goldman, Robert L.
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Located in: GB, United Kingdom
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eBay item number:305924901302
Item specifics
- Condition
- Title
- Reading Ads Socially
- Book Title
- Reading Ads Socially
- ISBN
- 0415054001
- EAN
- 9780415054003
- Binding
- Paperback / softback
- Date of Publication
- 1992-10-01
- Release Title
- Reading Ads Socially
- Artist
- Goldman, Robert L.
- Brand
- N/A
- Colour
- N/A
- Publication Year
- 1992
- Type
- Textbook
- Format
- Paperback
- Language
- English
- Publication Name
- Reading Ads Socially
- Item Height
- 234 mm
- Publisher
- Taylor & Francis LTD
- Subject
- Advertising
- Item Weight
- 540 g
- Item Width
- 156 mm
- Number of Pages
- 256 Pages
About this product
Product Information
Reading Ads Socially argues that advertisements are an ideal site for observing how the logic of the commodity form expresses itself culturally and socially. The aim is to produce a study of visual ideology which will move students to consider the deep ideological structure of ads. Though our media pundits talk endlessly about ads, media criticism of ads is usually specious and beside the point. The fixation on whether ads are deceptive or subliminal diverts us from the real material and ideological impact of ads in modern society. The material impact of ads lies in producing and reproducing a currency of sign values that can be joined to commodities; ideologically the sheer number of ads that we process numbs us into an acceptance of the social logic imposed by the framework of the commodity form. It is here that mystification takes place, it is here that we are encouraged to embrace reified social logic as if it were natural. Robert Goldman examines how advertisements frame meanings, and how these frames help to organize the ways we see the world. By dissecting these frames advertisements can be made to locate the meaning of hegemony in relation to commodity culture.
Product Identifiers
Publisher
Taylor & Francis LTD
ISBN-13
9780415054003
eBay Product ID (ePID)
87723626
Product Key Features
Number of Pages
256 Pages
Language
English
Publication Name
Reading Ads Socially
Publication Year
1992
Subject
Advertising
Type
Textbook
Format
Paperback
Dimensions
Item Height
234 mm
Item Weight
540 g
Item Width
156 mm
Additional Product Features
Country/Region of Manufacture
United Kingdom
Item description from the seller
Seller business information
VAT number: DE 281042328, EL 996857788, ES N8267548I, FR 27823676960, GB 922696893, IT 00185819992
CRN: 06437594
About this seller
World of Books Ltd
98.4% positive Feedbackβ’38.2M items sold
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Seller Feedback (13,690,073)
- h***i (37)- Feedback left by buyer.Past 6 monthsVerified purchaseThe seller kindly got in touch to say the book I ordered did not meet the quality advertised due to being found to be in a poor condition at the packing stage. Unfortuntely no replacement was available and would I like to pick a book of equivalent value from the marketplace - which I did. That book arrived safely and was in the condition advertised. I have used this seller many times before and I am grateful for their quality control decission, rather than send me a damaged book. Will use again.
- n***o (605)- Feedback left by buyer.Past 6 monthsVerified purchaseI recently purchased this item on eBay and am extremely happy with it! The quality and condition exceeded my expectations and arrived exactly as described in the listing. The book was good value The shipping was fast, and the packaging ensured that it arrived in perfect condition. The seller was communicative and provided excellent service throughout the process. Overall, a fantastic buying experience, and I highly recommend both the item and the seller to anyone looking for a reliable purchase!
- e***- (392)- Feedback left by buyer.Past monthVerified purchaseIt's been a very positive experience buying from this seller who I have bought from many times before and will do again. The DVD is exactly as described and is in very good condition. It was very reasonably priced and was securely packaged and delivered super fast. I really recommend this seller. Communication is excellent if needed, very prompt, helpful and friendly. A top notch seller who always gives their best. 5π all round π
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Seller Feedback (13,690,073)
- h***i (37)- Feedback left by buyer.Past 6 monthsVerified purchaseThe seller kindly got in touch to say the book I ordered did not meet the quality advertised due to being found to be in a poor condition at the packing stage. Unfortuntely no replacement was available and would I like to pick a book of equivalent value from the marketplace - which I did. That book arrived safely and was in the condition advertised. I have used this seller many times before and I am grateful for their quality control decission, rather than send me a damaged book. Will use again.
- n***o (605)- Feedback left by buyer.Past 6 monthsVerified purchaseI recently purchased this item on eBay and am extremely happy with it! The quality and condition exceeded my expectations and arrived exactly as described in the listing. The book was good value The shipping was fast, and the packaging ensured that it arrived in perfect condition. The seller was communicative and provided excellent service throughout the process. Overall, a fantastic buying experience, and I highly recommend both the item and the seller to anyone looking for a reliable purchase!
- e***- (392)- Feedback left by buyer.Past monthVerified purchaseIt's been a very positive experience buying from this seller who I have bought from many times before and will do again. The DVD is exactly as described and is in very good condition. It was very reasonably priced and was securely packaged and delivered super fast. I really recommend this seller. Communication is excellent if needed, very prompt, helpful and friendly. A top notch seller who always gives their best. 5π all round π