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Sway: The Irresistible Pull of Irrational Behaviour, Ori Brafman, Rom Brafman, U

£3.58
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eBay item number:305567695813
Last updated on 22 Mar, 2025 16:30:46 GMTView all revisionsView all revisions

Item specifics

Condition
Very Good: A book that has been read and does not look new, but is in excellent condition. No ...
Publication Name
Sway: The Irresistible Pull of Irrational Behaviour
ISBN
9780753516829
Publication Year
2009
Format
Paperback
Language
English
Book Title
Sway: the Irresistible Pull of Irrational Behaviour
Item Height
198mm
Author
Ori Brafman, Rom Brafman
Publisher
Ebury Publishing
Topic
Popular Psychology
Item Width
129mm
Item Weight
159g
Number of Pages
224 Pages

About this product

Product Information

DISCOVER THE HIDDEN FORCES THAT SABOTAGE RATIONAL BEHAVIOUR Why are we more likely to fall in love when we feel in danger?Why would the head of an airline's safety disregard his training and the rules of the aviation industry, leading to the deadliest airline crash in history?Why do we find it near-impossible to re-evaluate our first impressions of a person or situation, even when the evidence shows we were wrong?Discover the answers in Sway.We all believe we are rational beings, yet the truth is that we're much more prone to irrational behaviour than we realize or like to admit. In this compelling book, Ori and Rom Brafman reveal why. Looking at irrational behaviour in fields as diverse as medicine, archaeology and the legal system, they chart the psychological undercurrents that influence even our most basic decisions. In doing so they draw on the latest research in social psychology, behavioural economics and organisational behaviour to reveal the irresistible forces that sway us all.Sway is a fascinating insight into the way we all behave and will change the way you view the world.

Product Identifiers

Publisher
Ebury Publishing
ISBN-13
9780753516829
eBay Product ID (ePID)
92164130

Product Key Features

Book Title
Sway: the Irresistible Pull of Irrational Behaviour
Author
Ori Brafman, Rom Brafman
Format
Paperback
Language
English
Topic
Popular Psychology
Publication Year
2009
Number of Pages
224 Pages

Dimensions

Item Height
198mm
Item Width
129mm
Item Weight
159g

Additional Product Features

Title_Author
Ori Brafman, Rom Brafman
Country/Region of Manufacture
United Kingdom

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  • All ok. Read the book originally borrowe...

    All ok. Read the book originally borrowed from a friend. Wanted my own copy. Thank you

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