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Luxury Marketing: A Challenge for Theory and Practice. Wiedmann, Henn<|

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Last updated on 08 Jan, 2025 22:51:39 GMTView all revisionsView all revisions

Item specifics

Condition
New: A new, unread, unused book in perfect condition with no missing or damaged pages. See the ...
PublishedOn
2016-08-23
Title
Luxury Marketing: A Challenge for Theory and Practice
Artist
Not Specified
ISBN
9783663205173
Publication Year
2016
Type
Textbook
Format
Paperback
Language
English
Publication Name
Luxury Marketing: a Challenge for Theory and Practice
Item Height
240 mm
Author
Nadine Hennigs, Klaus-Peter Wiedmann
Publisher
Gabler
Subject
Management, Marketing
Item Weight
729 g
Item Width
168 mm
Number of Pages
416 Pages

About this product

Product Information

The luxury market has transformed from its traditional conspicuous consumption model to a new experiential luxury sensibility that is marked by a change in how consumers define luxury. In a global context, it is crucial to understand why consumers buy luxury, what they believe luxury is, and how their perception of luxury value impacts their buying behavior. This handbook aims to provide a holistic approach to luxury marketing with respect to the characteristics and the key challenges and opportunities of luxury brand management. Therefore, the multifaceted contributions by authors from different parts of the world will offer both a research and management perspective of luxury marketing and deliver a concentrated body of knowledge with contributions from diverse elements.

Product Identifiers

Publisher
Gabler
ISBN-13
9783663205173
eBay Product ID (ePID)
17046661669

Product Key Features

Number of Pages
416 Pages
Language
English
Publication Name
Luxury Marketing: a Challenge for Theory and Practice
Publication Year
2016
Subject
Management, Marketing
Type
Textbook
Author
Nadine Hennigs, Klaus-Peter Wiedmann
Format
Paperback

Dimensions

Item Height
240 mm
Item Weight
729 g
Item Width
168 mm

Additional Product Features

Editor
Klaus-Peter Wiedmann, Nadine Hennigs
Country/Region of Manufacture
Germany

Item description from the seller

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