Back to home page
|Listed in category:

Picture 1 of 1

Picture 1 of 1
Have one to sell?
Sell it yourself

Demand Generation Marketing 101: How to Create B2B Demand. Luck 9780692165812<|

baham_books
(2522461)
Registered as a business seller
Seller's other items
Contact seller
£48.51
Condition:
New
5 available
Breathe easy. Returns accepted.
Postage:
May not post to United States. Read item description or contact seller for postage options.
Located in: South East, United Kingdom
Delivery:
Varies
Returns:
30 days return. Buyer pays for return postage. If you use an eBay delivery label, it will be deducted from your refund amount.
Payments:
    Diners Club

Shop with confidence

eBay Money Back Guarantee
Get the item you ordered or your money back. Learn moreeBay Money Back Guarantee - opens new window or tab
Report this item - opens in new window or tab
Seller assumes all responsibility for this listing.
eBay item number:305375387496
Last updated on 16 Dec, 2024 20:41:52 GMTView all revisionsView all revisions

Item specifics

Condition
New: A new, unread, unused book in perfect condition with no missing or damaged pages. See the ...
Title
Demand Generation Marketing 101: How to Create B2B Demand
Artist
Not Specified
ISBN
9780692165812
Publication Year
2018
Type
Textbook
Format
Hardcover
Language
English
Publication Name
Demand Generation Marketing 101: How to Create B2b Demand
Item Height
216 mm
Author
Ian J Luck
Publisher
Luck Agency LLC
Subject
Government, Advertising, Marketing, Business
Item Weight
553 g
Item Width
280 mm
Number of Pages
80 Pages

About this product

Product Information

So here's the thing...there's no magic bullet to B2B demand generation. Let's just get that out of the way first. If you're looking to flip a switch or depend on a single channel for success, you will fail. B2B demand generation is hard work. It takes hundreds of hours of work to launch and sustain an effective demand generation strategy. You have to cover a lot of ground with a deliberate and thoughtful strategy in order to break through the noise. So what do you say, are you up for a challenge? Still here? Great. Strap in and hold on. Your crash course in B2B demand generation has officially begun! In this book, we'll only focus on those channels that our team and clients have experienced substantial gains. If a channel has been left out, it doesn't mean it's not a viable channel, it just means we don't think it's where you should focus your energy at the beginning or even in the development phase of your program. Here, we'll provide a framework for those of you just starting to develop your B2B demand generation machine or mature your existing machine with a few additional scalable strategies. In this book, we first lay a solid foundation with the structure of a campaign outlining the 40-40-20 rule and the 2 mountains of B2B demand generation (inbound and outbound marketing). Then, we dive right into the most effective inbound strategies and tactics our team have discovered to date. Next up we cover the ever important account-based strategy to better frame our outbound channels properly. And finally, we clue you in on our secrets to crafting the perfect holistic approach and the tech framework you need to build in order to support your B2B demand generation machine.

Product Identifiers

Publisher
Luck Agency LLC
ISBN-13
9780692165812
eBay Product ID (ePID)
18046564747

Product Key Features

Publication Year
2018
Subject
Government, Advertising, Marketing, Business
Number of Pages
80 Pages
Language
English
Publication Name
Demand Generation Marketing 101: How to Create B2b Demand
Type
Textbook
Author
Ian J Luck
Format
Hardcover

Dimensions

Item Height
216 mm
Item Weight
553 g
Item Width
280 mm

Additional Product Features

Title_Author
Ian J Luck

Item description from the seller

Seller business information

I certify that all my selling activities will comply with all EU laws and regulations.
VAT number: GB 724498118
CRN: 03800600

Safety information

About this seller

baham_books

99.3% positive Feedback•10.4M items sold

Joined Aug 2011
Usually responds within 24 hours
Registered as a business seller
Visit ShopContact

Detailed seller ratings

Average for the last 12 months
Accurate description
4.9
Reasonable postage cost
5.0
Delivery time
5.0
Communication
5.0

Popular categories from this shop

See allcategories
Digital - Action & AdventureDigital - AnimeDigital - ChildrensDigital - ClassicsDigital - ComedyDigital - DramaDigital - FitnessDigital - MusicDigital - Television

Seller Feedback (3,312,123)

All ratings
Positive
Neutral
Negative
  • 2***2 (2662)- Feedback left by buyer.
    Past month
    Verified purchase
    Item delivered Fast; In pristine appearance and just as in picture. And listing- Great Quality- item arrieved with great Care and condition- seller excellent in communication and care.. Item is of great value and priced at very reasonable cost.. Item Brand New Appearance and condition in BOX . HIGHLY RECOMEND This Seller and Store. Will buy more🥰
    The Handmade Soap Book By Melinda Coss (#291636907612)
  • j***j (832)- Feedback left by buyer.
    Past month
    Verified purchase
    Wonderful seller! Very fast shipping with tracking number, item in greatest condition-as described, well made package for protection, nice communication-friendly people-quick response, very good price for item and shipping, Thanks a lot.
    The Visitor: (Jack Reacher 4) By Lee Child (#291656046283)
  • y***y (655)- Feedback left by buyer.
    Past month
    Verified purchase
    Book was good price and was dispatched quickly. Slow arrival time but packaging was decent and item arrived as described. Communication was good and the service was efficient. A good Seller that I would definitely use again 👌😃
    Get Harry Ex (Button Man) by Wagner New 9781781081389 Fast Free Shipping.+ (#304372815730)
See all Feedback

More to explore: