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Marketing: A complete guide in pictures By Malcolm McDonald,Peter Morris - Picture 1 of 1
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Marketing: A complete guide in pictures By Malcolm McDonald,Peter Morris

£6.85
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eBay item number:304749039071
Last updated on 01 May, 2025 20:50:07 BSTView all revisionsView all revisions

Item specifics

Condition
Very Good: A book that has been read and does not look new, but is in excellent condition. No ...
Publication Name
Marketing: A Complete Guide in Pictures
ISBN
9780750661980
EAN
9780750661980
Type
Textbook
Format
Paperback
Language
English
Subject Area
Business, Accounting & Vocational: Textbooks & Study Guides
Author
Peter Morris, Malcolm Mcdonald
Publisher
Butterworth-Heinemann LTD, Elsevier Science & Technology
Subject
Business, Economy & Industry

About this product

Product Information

Using full colour cartoons, packed with ideas and examples, this second edition for managers is also an introduction to the subject and a learning tool for the key concepts in Marketing.

Product Identifiers

Publisher
Butterworth-Heinemann LTD, Elsevier Science & Technology
ISBN-10
0750661984
ISBN-13
9780750661980
eBay Product ID (ePID)
92087968

Product Key Features

Subject
Business, Economy & Industry
Language
English
Type
Textbook
Subject Area
Business, Accounting & Vocational: Textbooks & Study Guides
Author
Peter Morris, Malcolm Mcdonald
Format
Paperback

Dimensions

Height
234mm
Width
156mm
Weight
345g

Additional Product Features

Date of Publication
03/07/2004
Pagination
168
Place of Publication
Oxford
Spine
9mm
Country of Publication
United Kingdom
Author Biography
MA(Oxon), MSc, PhD, D.Litt. FCIM FRSA, until recently was Professor of Marketing and Deputy Director Cranfield School of Management, with special responsibility for E-business. Malcolm is a graduate in English Language and Literature from Oxford University, in Business Studies from Bradford University Management Centre, and has a PhD from Cranfield University. He also has an Honorary Doctorate from Bradford University. Malcolm has extensive industrial experience, including a number of years as Marketing Director of Canada Dry. NDD, ATD, is an illustrator and designer of educational and training materials, head of design and manager of the Media Service Unit, University of Sussex, co-founder and studio manager of Business Training and producer of corporate videos. Peter is co-author of Finance for Small Businesses, Total Quality Management, Selling Products and Services (all published by Butterworth-Heinemann).
Content Note
Colour Cartoons
Edition Statement
2nd Revised Edition

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