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Marketing Schools, Marketing Cities: Who Wins a, Cucchiara^+

£33.77
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eBay item number:304376827946
Last updated on 04 Apr, 2025 21:42:00 BSTView all revisionsView all revisions

Item specifics

Condition
New: A new, unread, unused book in perfect condition with no missing or damaged pages. See the ...
PublishedOn
2013-05-25
Title
Marketing Schools, Marketing Cities: Who Wins and Who Loses When
Artist
Not Specified
ISBN
9780226016825
Subject Area
Urban Planning
Publication Name
Marketing Schools, Marketing Cities: Who Wins and Who Loses When Schools Become Urban Amenities
Publisher
T.H.E. University of Chicago Press
Subject
Strategy
Publication Year
2013
Type
Textbook
Format
Paperback
Language
English
Item Height
229 mm
Author
Maia Bloomfield Cucchiara
Item Weight
506 g
Item Width
163 mm
Number of Pages
304 Pages

About this product

Product Information

Discuss real estate with any young family and the subject of schools is certain to come up-in fact, it will likely be a crucial factor in determining where that family lives. Not merely institutions of learning, schools have increasingly become a sign of a neighborhood's vitality, and city planners have ever more explicitly promoted good schools as a means of attracting more affluent families to urban areas, a dynamic process that Maia Bloomfield Cucchiara critically examines in Marketing Schools, Marketing Cities. Focusing on Philadelphia's Center City Schools Initiative, she shows how education policy makes overt attempts to prevent, or at least slow, middle-class flight to the suburbs. Navigating complex ethical terrain, she balances the successes of such policies in strengthening urban schools and communities against the inherent social injustices they propagate-the further marginalization and disempowerment of lowerclass families. By asking what happens when affluent parents become valued customers, Marketing Schools, Marketing Cities uncovers a problematic relationship between public institutions and private markets, where the former are used to leverage the latter to effect urban transformations.

Product Identifiers

Publisher
T.H.E. University of Chicago Press
ISBN-13
9780226016825
eBay Product ID (ePID)
141468835

Product Key Features

Number of Pages
304 Pages
Language
English
Publication Name
Marketing Schools, Marketing Cities: Who Wins and Who Loses When Schools Become Urban Amenities
Publication Year
2013
Subject
Strategy
Type
Textbook
Author
Maia Bloomfield Cucchiara
Subject Area
Urban Planning
Format
Paperback

Dimensions

Item Height
229 mm
Item Weight
506 g
Item Width
163 mm

Additional Product Features

Country/Region of Manufacture
United States
Title_Author
Maia Bloomfield Cucchiara

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