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The Challenger Customer: Selling to the Hidden Influencer Who Can Multiply Your

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Item specifics

Condition
Very Good: A book that has been read and does not look new, but is in excellent condition. No ...
Title
The Challenger Customer: Selling to the Hidden Influencer Who Ca
ISBN
9780241196564
Subject Area
Data Analysis
Publication Name
The Challenger Customer: Selling to the Hidden Influencer Who Can Multiply Your Results
Publisher
Penguin Books LTD
Subject
Business Studies, Advertising, Marketing, Business
Publication Year
2015
Type
Textbook
Format
Paperback
Language
English
Item Height
234 mm
Author
Nick Toman, Pat Spenner, Matthew Dixon, Brent Adamson
Item Weight
376 g
Item Width
153 mm
Number of Pages
288 Pages

About this product

Product Information

The long-awaited sequel to the bestselling sales classic The Challenger Sale The Challenger Sale team are back and this time they reveal something even more game-changing- the highest-performing sales teams don't focus on friendly, attentive customers. They target challenger customers. Challenger customers are sceptical, less interested in meeting, and indifferent. But they also have the persuasive skill and will to challenge their own organisations on your behalf and get the deal to the finish line. Based on new CEB research from thousands of B2B marketers, sellers and buyers around the world, The Challenger Customer shows you how to find these 'mobilizers' and equip them with the tools they need to champion the deal until it's completed. It is your essential blueprint to making the deal again and again.

Product Identifiers

Publisher
Penguin Books LTD
ISBN-13
9780241196564
eBay Product ID (ePID)
214666180

Product Key Features

Number of Pages
288 Pages
Publication Name
The Challenger Customer: Selling to the Hidden Influencer Who Can Multiply Your Results
Language
English
Subject
Business Studies, Advertising, Marketing, Business
Publication Year
2015
Type
Textbook
Subject Area
Data Analysis
Author
Nick Toman, Pat Spenner, Matthew Dixon, Brent Adamson
Format
Paperback

Dimensions

Item Height
234 mm
Item Weight
376 g
Item Width
153 mm

Additional Product Features

Country/Region of Manufacture
United Kingdom
Title_Author
Nick Toman, Brent Adamson, Pat Spenner, Matthew Dixon

Item description from the seller

Seller business information

I certify that all my selling activities will comply with all EU laws and regulations.
VAT number: GB 724498118
CRN: 03800600
About this seller

baham_books

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