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Marketing For Dummies (UK Edition) by Hiam, Alexander Paperback Book The Cheap

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Item specifics

Condition
Very Good: A book that has been read and does not look new, but is in excellent condition. No ...
Title
Marketing For Dummies (UK Edition)
Book Title
Marketing For Dummies (UK Edition)
ISBN
0470741791
EAN
9780470741795
Binding
Paperback / softback
Date of Publication
2009-05-22
Release Title
Marketing For Dummies (UK Edition)
Artist
Hiam, Alexander
Brand
N/A
Colour
N/A
Publication Year
2009
Type
Textbook
Format
Paperback
Language
English
Publication Name
Marketing for Dummies
Item Height
242 mm
Author
Alexander Hiam, Craig Smith, Ruth Mortimer, Gregory Brooks
Publisher
John Wiley & Sons AND Sons LTD
Subject
Marketing
Item Weight
776 g
Item Width
189 mm
Number of Pages
420 Pages

About this product

Product Information

Marketing is one of the most important aspects in business today, but it's also highly competitive and complicated, with intricate strategies and methods of delivery to understand and retain. This straight-forward guide leads you through every aspect of marketing. Fully updated to include all the recent marketing trends, including digital marketing and using new media, it's packed with expert tips on identifying customers, using online resources, satisfying your customer's needs and boosting your sales. Discover how to: * Understand the basics of effective marketing * Research customers, competitors and industry * Create a compelling marketing strategy * Increase consumer awareness * Satisfy clients' needs and boost sales About the author Ruth Mortimer is the editor of Brand Strategy magazine and often appears on CNN, Sky and the BBC to discuss marketing issues. Greg Brooks is a freelance journalist who has written for a number of broadcasters, newspapers, and magazines on how to communicate with consumers and journalists using interactive channels.

Product Identifiers

Publisher
John Wiley & Sons AND Sons LTD
ISBN-13
9780470741795
eBay Product ID (ePID)
86779727

Product Key Features

Number of Pages
420 Pages
Publication Name
Marketing for Dummies
Language
English
Subject
Marketing
Publication Year
2009
Type
Textbook
Author
Alexander Hiam, Craig Smith, Ruth Mortimer, Gregory Brooks
Format
Paperback

Dimensions

Item Height
242 mm
Item Weight
776 g
Item Width
189 mm

Additional Product Features

Country/Region of Manufacture
United Kingdom
Title_Author
Alexander Hiam, Craig Smith, Gregory Brooks, Ruth Mortimer

Item description from the seller

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VAT number: DE 281042328, EL 996857788, ES N8267548I, FR 27823676960, GB 922696893, IT 00185819992
CRN: 06437594
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