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Tietge, David J. : Flash Effect: Science and the Rhetorical Fast and FREE P & P
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A book that has been read, but is in good condition. Minimal damage to the book cover eg. scuff marks, but no holes or tears. If this is a hard cover, the dust jacket may be missing. Binding has minimal wear. The majority of pages are undamaged with some creasing or tearing, and pencil underlining of text, but this is minimal. No highlighting of text, no writing in the margins, and no missing pages. See the seller’s listing for full details and description of any imperfections.
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Located in: England, United Kingdom
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eBay item number:296575522430
Item specifics
- Condition
- Good
- Seller notes
- Book Title
- Flash Effect: Science and the Rhetorical
- ISBN
- 9780821414330
- Publication Year
- 2002
- Type
- Textbook
- Format
- Hardcover
- Language
- English
- Publication Name
- Flash Effect: Science and the Rhetorical Origins of Cold War America
- Publisher
- Ohio University Press
- Subject
- Science
- Number of Pages
- 240 Pages
About this product
Product Information
The ways science and technology are portrayed in advertising, in the news, in our politics, and in the culture at large inform the way we respond to these particular facts of life. The better we are at recognizing the rhetorical intentions of the purveyors of information and promoters of mass culture, the more adept we become at responding intelligently to them. Flash Effect, a startling book by David J. Tietge, documents the manner in which those at the highest levels of our political and cultural institutions conflated the rhetoric of science and technology with the rhetorics of religion and patriotism to express their policies for governance at the onset of the Cold War and to explain them to the American public. Professor Tietge details our cultural attitudes about science in the early years of the Cold War, when on the heels of a great technological victory Americans were faced with the possibility of destruction by the very weapons that had saved them. In Flash Effect we learn how, by symbolizing the scientist as both a father figure and a savior - and by celebrating the technological objects of his labor - the campaign to promote science took hold in the American consciousness. The products of that attitude are with us today more than ever.
Product Identifiers
Publisher
Ohio University Press
ISBN-13
9780821414330
eBay Product ID (ePID)
88528209
Product Key Features
Publication Year
2002
Subject
Science
Number of Pages
240 Pages
Language
English
Publication Name
Flash Effect: Science and the Rhetorical Origins of Cold War America
Type
Textbook
Format
Hardcover
Additional Product Features
Country/Region of Manufacture
United States
Item description from the seller
Seller business information
VAT number: GB 226498384
CRN: 06277562
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