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Convergence Marketing: Combining Brand and Dire. Rosen<|

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Last updated on 09 Jan, 2025 08:32:00 GMTView all revisionsView all revisions

Item specifics

Condition
New: A new, unread, unused book in perfect condition with no missing or damaged pages. See the ...
PublishedOn
2009-02-13
Title
Convergence Marketing: Combining Brand and Direct Marketing for
Artist
Not Specified
ISBN
9780470164938
Publication Year
2009
Type
Textbook
Format
Hardcover
Language
English
Publication Name
Convergence Marketing: Combining Brand and Direct Marketing for Unprecedented Profits
Item Height
236 mm
Author
Richard Rosen, Jane C. Rosen
Publisher
John Wiley & Sons INC International Concepts
Subject
Marketing
Item Weight
384 g
Item Width
159 mm
Number of Pages
208 Pages

About this product

Product Information

Offering a common language, better processes, and a set of practical tools, Convergence Marketing is a real-world guide that successfully combines the best of brand and direct into something more powerful and effective than either can be on its own. Convergence marketing offers the kind of real-time accountability that positions marketing as a vital and effective component of leadership's overall business strategy. Convergence brings brand and direct together with respect to both disciplines, within the same silos. And it offers the necessary tools and processes that deliver better results. Our global market demands nothing less than this fully integrated approach. Convergence Marketing is the key to shifting marketing communications efforts from a cost-based to a profit-driven model and will have your CFO begging you to spend more money.

Product Identifiers

Publisher
John Wiley & Sons INC International Concepts
ISBN-13
9780470164938
eBay Product ID (ePID)
91447674

Product Key Features

Number of Pages
208 Pages
Publication Name
Convergence Marketing: Combining Brand and Direct Marketing for Unprecedented Profits
Language
English
Subject
Marketing
Publication Year
2009
Type
Textbook
Author
Richard Rosen, Jane C. Rosen
Format
Hardcover

Dimensions

Item Height
236 mm
Item Weight
384 g
Item Width
159 mm

Additional Product Features

Country/Region of Manufacture
United States
Title_Author
Richard Rosen, Jane C. Rosen

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