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Convergence Marketing: Combining Brand and Dire. Rosen<|
£21.76
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eBay item number:296197282581
Item specifics
- Condition
- PublishedOn
- 2009-02-13
- Title
- Convergence Marketing: Combining Brand and Direct Marketing for
- Artist
- Not Specified
- ISBN
- 9780470164938
- Publication Year
- 2009
- Type
- Textbook
- Format
- Hardcover
- Language
- English
- Publication Name
- Convergence Marketing: Combining Brand and Direct Marketing for Unprecedented Profits
- Item Height
- 236 mm
- Publisher
- John Wiley & Sons INC International Concepts
- Subject
- Marketing
- Item Weight
- 384 g
- Item Width
- 159 mm
- Number of Pages
- 208 Pages
About this product
Product Information
Offering a common language, better processes, and a set of practical tools, Convergence Marketing is a real-world guide that successfully combines the best of brand and direct into something more powerful and effective than either can be on its own. Convergence marketing offers the kind of real-time accountability that positions marketing as a vital and effective component of leadership's overall business strategy. Convergence brings brand and direct together with respect to both disciplines, within the same silos. And it offers the necessary tools and processes that deliver better results. Our global market demands nothing less than this fully integrated approach. Convergence Marketing is the key to shifting marketing communications efforts from a cost-based to a profit-driven model and will have your CFO begging you to spend more money.
Product Identifiers
Publisher
John Wiley & Sons INC International Concepts
ISBN-13
9780470164938
eBay Product ID (ePID)
91447674
Product Key Features
Number of Pages
208 Pages
Publication Name
Convergence Marketing: Combining Brand and Direct Marketing for Unprecedented Profits
Language
English
Subject
Marketing
Publication Year
2009
Type
Textbook
Format
Hardcover
Dimensions
Item Height
236 mm
Item Weight
384 g
Item Width
159 mm
Additional Product Features
Country/Region of Manufacture
United States
Item description from the seller
Seller business information
VAT number: GB 724498118
CRN: 03800600
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