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Reason Why Advertising - With Intensive Advertising. Kennedy 9781387174157<|

£16.21
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eBay item number:296153196815
Last updated on 18 Dec, 2024 12:43:41 GMTView all revisionsView all revisions

Item specifics

Condition
New: A new, unread, unused book in perfect condition with no missing or damaged pages. See the ...
Title
Reason Why Advertising - With Intensive Advertising
Artist
Not Specified
ISBN
9781387174157
Publication Year
2017
Type
Textbook
Format
Paperback
Language
English
Publication Name
Reason Why Advertising-With Intensive Advertising
Item Height
229 mm
Author
John E Kennedy
Publisher
Lulu.com
Subject
Business
Item Weight
113 g
Item Width
152 mm
Number of Pages
68 Pages

About this product

Product Information

ADVERTISING should be judged only by the goods it is conclusively known to sell, at a given cost. Mere opinions on Advertising Copy should be excluded from consideration, because opinions on Advertising are conflicting as opinions on Religion. But, it is different with Advertising, as it is with Mechanics or with Medicine, all three of which can be conclusively tested. Many Advertisers, however, seem satisfied to spend their money on mere Opinions about Advertising when they might have invested it on Evidence about Advertising. When it is anything less than Salesmanship it is not real Advertising, but only 'General Publicity.' And, 'General Publicity' admittedly claims only to 'Keep the Name before the People, ' - to produce a 'General impression on the Trade, ' and to 'Influence Sales' for the salesmen. The only way to judge Advertising is to judge it by the amount of goods It is conclusively known to Sell, at a given cost. Get Your Copy Today.

Product Identifiers

Publisher
Lulu.com
ISBN-13
9781387174157
eBay Product ID (ePID)
10046723228

Product Key Features

Publication Year
2017
Subject
Business
Number of Pages
68 Pages
Language
English
Publication Name
Reason Why Advertising-With Intensive Advertising
Type
Textbook
Author
John E Kennedy
Format
Paperback

Dimensions

Item Height
229 mm
Item Weight
113 g
Item Width
152 mm

Additional Product Features

Title_Author
John E Kennedy

Item description from the seller

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