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Creative Company : How St. Luke's Became the Ad Agency to End All Ad Agencies...
US $16.36
Approximately£12.29
Condition:
Good
A book that has been read, but is in good condition. Minimal damage to the book cover eg. scuff marks, but no holes or tears. If this is a hard cover, the dust jacket may be missing. Binding has minimal wear. The majority of pages are undamaged with some creasing or tearing, and pencil underlining of text, but this is minimal. No highlighting of text, no writing in the margins, and no missing pages. See the seller’s listing for full details and description of any imperfections.
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Item specifics
- Condition
- ISBN
- 9780471350262
About this product
Product Identifiers
Publisher
Wiley & Sons, Incorporated, John
ISBN-10
0471350265
ISBN-13
9780471350262
eBay Product ID (ePID)
844169
Product Key Features
Book Title
Creative Company : How St. Luke's Became the Ad Agency to End All Ad Agencies
Number of Pages
288 Pages
Language
English
Topic
Advertising & Promotion
Publication Year
1999
Illustrator
Yes
Genre
Business & Economics
Format
Hardcover
Dimensions
Item Height
1 in
Item Weight
21.1 Oz
Item Length
9.4 in
Item Width
6.4 in
Additional Product Features
Intended Audience
Trade
LCCN
99-028937
Dewey Edition
21
Dewey Decimal
338.7/616591/0973
Table Of Content
IN THE BEGINNING. The Phone Call. A Way In... A Way Out... Air Miles. A New Job. 1994 - A Golden Year. Mutiny! What a Wonderful World. Fred. Sale of the Century. We Go To a Desert Island. From Lucky Pigs to St. Luke's. We Are Sailing in a Strange Ship. CHANGE THE WAY YOU WORK. 21st-Century Business. Ownership. Organisation and Exploring. Daily Life at St. Luke's. Culture. Technology. Output. CRASH TEST DUMMIES. Accidents and Emergencies. In the Bleak Mid-Winter. Icebergs Ahead. A Creative Company in the Creative Age. One Chapter Closes and Another One Hundred Open Up. STRUGGLE IN PARADISE. Winter of Content. Spring in the Hothouse. The Summer of Love? Epilogue. Ten Ways to Create a Revolution in Your Company. Acknowledgements. Dramatis Personae. Some Books Which Have Made Me Think. Index.
Synopsis
"This is the book I wish I had written. Andy Law has redefined the agency for the twenty-first century. It will be interesting to see how many agencies follow his lead." ? Jay Chiat, Founder, Chiat/Day "Passion. Rebellion. Guts. Glory. This book has the breathy pace of a thriller. The story of how St. Luke's takes on the advertising establishment is a merger of the ballad of Robin Hood's merry band and the story of David and Goliath. In fact, it's a parable not just for the advertising business, but for all business today and tomorrow. St. Luke's is definitely on to something." ? Marty Cooke, Executive Creative Director, M&C Saatchi "Andy Law is one of the few creative executives who has learned by doing, not just telling. So it's exciting to have him chronicle all that learning for us. Having watched him build St. Luke's from the start, it feels like watching Neil Armstrong take his first step on the moon's surface. He is truly pioneering how companies will have to be run in the twenty-first century." ? Geraldine B. Laybourne, Chairman and CEO Oxygen Media "Creative Company is an intriguing story that captures the soul of the new economy. It is a must-read for managers who want to bring out exceptional performance in their team'or for anyone who wants insight into the future of business." ? Deborah Kenny, Group Publisher, Sesame Street magazines "It's a big book. It needs to be." ? Dan Wieden Founder, Wieden and Kennedy Why does Fast Company magazine call St. Luke's "the ad agency to end all ad agencies" ? How can a company function, let alone thrive, when it has "eschewed conventional hierarchy in favor of the flattest possible organizational layout and the craziest ever decision-making process" ? And why on earth would some of the most talented and sought-after minds in the advertising world forsake the fabulous perks available to senior managers and risk everything for a company where no one has even a desk to call his or her own? In Creative Company, the chairman and cofounder of St. Luke's answers these questions and many more. Andy Law writes candidly and enthusiastically about breaking the agency mold and organizing a company in a completely different way. St. Luke's is nothing if not different'to many, the agency described in this remarkable and challenging book may hardly sound like a business at all. In 1995, a small band of highly creative people who loved the work but hated the workplace established a company designed not only to get the most out of them, but to give the most back'a company in which creativity, curiosity, versatility, and a sense of fun are assets to be celebrated, not encumbrances to be left outside the door. Law recounts how many St. Luke's employee/owners discovered new sources of satisfaction, hidden talents, and even entirely new careers as they encouraged each other to experiment, learn, and grow. Meanwhile, the agency's annual billings soared to more than $90 million in three memorable years. Complete with revealing tales of advertising legends such as Jay Chiat, Bill Tragos, Frank Lowe, and the Omnicom chieftains, Creative Company offers a fascinating, warts-and-all tour of the advertising industry. It also fires the opening volley of a revolution that aims to do nothing less than alter the "DNA" of business itself and, in Law's words, "furiously seeks a new, better, more fulfilling, and fairer role for business in the lives of its employees." The St. Luke's story will challenge your preconceptions, stimulate your imagination, and may even change your mind.
LC Classification Number
HF6181.S7L39 1999
Item description from the seller
About this seller
Meissner Library
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Seller Feedback (2,858)
- i***m (1351)- Feedback left by buyer.Past monthVerified purchaseSeller saw other copies (autographed) were listed for over 200.00 and decided to refund my money and try for more. Bad policy. It was listed, bought/paid for immediately. BEWARE
- _***b (17)- Feedback left by buyer.Past 6 monthsVerified purchaseI was reluctant to pay a high price for this title, but I am now extremely happy. The book arrived promptly and in perfect (as new) condition. I highly recommend this seller.Human Acts : A Novel by Han Kang (2017, Hardcover) (#294814215549)
- 0***p (96)- Feedback left by buyer.More than a year agoVerified purchaseOh my goodness! I received my Bible today. I am so impressed and pleased. It is listed as a used Bible. It is like new! I can’t find the first marking. Meissner Library, you are awesome. Thank you so much for delivering such a gem. Communication was great and the Bible arrived with no damage to the packing or Bible. Will definitely recommend them!The International Inductive Study Bible by Ministries Precept Staff (1995,... (#295807903680)
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Seller Feedback (2,858)
- i***m (1351)- Feedback left by buyer.Past monthVerified purchaseSeller saw other copies (autographed) were listed for over 200.00 and decided to refund my money and try for more. Bad policy. It was listed, bought/paid for immediately. BEWARE
- _***b (17)- Feedback left by buyer.Past 6 monthsVerified purchaseI was reluctant to pay a high price for this title, but I am now extremely happy. The book arrived promptly and in perfect (as new) condition. I highly recommend this seller.Human Acts : A Novel by Han Kang (2017, Hardcover) (#294814215549)
- 0***p (96)- Feedback left by buyer.More than a year agoVerified purchaseOh my goodness! I received my Bible today. I am so impressed and pleased. It is listed as a used Bible. It is like new! I can’t find the first marking. Meissner Library, you are awesome. Thank you so much for delivering such a gem. Communication was great and the Bible arrived with no damage to the packing or Bible. Will definitely recommend them!The International Inductive Study Bible by Ministries Precept Staff (1995,... (#295807903680)