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Marketing Communications: Frameworks, Theories and Applications By Chris Fill

£3.65
Condition:
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Located in: South East, United Kingdom
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eBay item number:294147699785
Last updated on 02 May, 2025 02:20:43 BSTView all revisionsView all revisions

Item specifics

Condition
Very Good: A book that has been read and does not look new, but is in excellent condition. No ...
Title
Marketing Communications: Frameworks, Theories and Applications
ISBN
9780131509627
Publication Year
1995
Type
Textbook
Format
Paperback
Language
English
Publication Name
Marketing Communications: Frameworks, Theories and Applications
Item Height
235 mm
Author
Chris Fill
Publisher
Pearson Education The Limited
Subject
Management, Business
Item Weight
903 g
Item Width
178 mm
Number of Pages
280 Pages

About this product

Product Information

Bringing together leading and recent views on marketing communications and deals with both brand and corporate issues, this book offers a practical framework within which marketing communications strategy can be developed. Readers should develop skills which will enable them to build their own plans in the future, integrating business strategy with external communications. It covers new aspects in marketing, for example, direct marketing and sponsorship.

Product Identifiers

Publisher
Pearson Education The Limited
ISBN-13
9780131509627
eBay Product ID (ePID)
86380904

Product Key Features

Number of Pages
280 Pages
Language
English
Publication Name
Marketing Communications: Frameworks, Theories and Applications
Publication Year
1995
Subject
Management, Business
Type
Textbook
Author
Chris Fill
Format
Paperback

Dimensions

Item Height
235 mm
Item Weight
903 g
Item Width
178 mm

Additional Product Features

Country/Region of Manufacture
United Kingdom
Title_Author
Chris Fill

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