Although the dye appears a nice colour on the box, this isn't the colour you get on bleached hair. It's a dingy grey, the colour washes out very easy and turns to a mucky yellowish colour after a few washes. The dye says it's a gel consistency but is very runny and drips. I would NOT recommend this dye the brand it self is ok but I would avoid as they wash out easy even tho its level 3 permanent