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Marketing Strategy: Text and Cases by O. C. Ferrell, 8TH INTERNATIONAL EDITION
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- Buy it nowMarketing Strategy: Text and Cases by O. C. Ferrell, 8TH INTERNATIONAL EDITION
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eBay item number:276304140891
Item specifics
- Condition
- Binding
- SOFTCOVER
- International ISBN
- 9789355738486
- Contents
- SAME as in US edition
- Packing
- Shrinkwrapped- Box Packed
- Shipping Service
- DELIVERED WITHIN 5-8 DAYS BY DHL/UPS/FedEx/Aramex
- Product Type
- INTERNATIONAL EDITION
- Edition
- 8TH EDITION
- ISBN
- 9780357516300
About this product
Product Identifiers
Publisher
Cengage Learning
ISBN-10
0357516303
ISBN-13
9780357516300
eBay Product ID (ePID)
3050074666
Product Key Features
Number of Pages
576 Pages
Publication Name
Marketing Strategy
Language
English
Publication Year
2021
Subject
Marketing / General, Commerce, General
Features
Revised
Type
Textbook
Subject Area
Business & Economics
Format
Trade Paperback
Dimensions
Item Height
10.9 in
Item Weight
42.4 Oz
Item Length
0.9 in
Item Width
8.4 in
Additional Product Features
Edition Number
8
Intended Audience
College Audience
LCCN
2020-950264
Dewey Edition
21
Illustrated
Yes
Dewey Decimal
658.802
Table Of Content
Preface.About the Authors.1. Marketing in Today's Economy.2. Strategic Marketing Planning.3. Collecting and Analyzing Marketing Information.4. Developing Competitive Advantage and Strategic Focus.5. Customers, Segmentation, and Target Marketing.6. The Marketing Program.7. Branding and Positioning.8. Ethics and Social Responsibility in Marketing Strategy.9. Marketing Implementation and Control.10. Developing and Maintaining Long-Term Customer Relationships.Cases.Marketing Plan Worksheets.Index.
Edition Description
Revised edition
Synopsis
Learn how to think and act like an effective marketer and forward-focused disruptor in today's dynamic, fast-paced business environment with Ferrell/Hartline/Hochstein's MARKETING STRATEGY, 8E. You learn to develop long-term, customer-oriented marketing strategy and successful marketing plans with this edition's systematic, reader-friendly approach. The latest examples from organizations as familiar as Spotify, Nintendo and Microsoft work with updated vignettes and the latest research and data. New cases from Tesla, Netflix and even the recent COVID-19 pandemic clearly illustrate the need for marketers to think proactively and anticipate change. You examine today's trends, from strategic digital marketing tools and integrated marketing communication to new marketing models. This edition also discusses product labeling, social media segmentation, crisis preparedness and innovation in global marketing as you learn to analyze, plan and implement effective marketing strategies.
LC Classification Number
HF5415.13
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TextbooksXpress
98.5% positive Feedback•31K items sold
Registered as a private sellerThereby, consumer rights stemming from EU consumer protection law do not apply. eBay buyer protection still applies to most purchases.
Popular categories from this shop
Seller Feedback (3,996)
- s***a (0)- Feedback left by buyer.Past 6 monthsVerified purchaseI had a wonderful experience buying from this seller! They quickly replied to my messages, answering questions that I had on the books. The item description was exactly what I received. The seller also packaged the book set with bubble wrap to make sure there was no damage during shipment. The shipping was quick and I received the item 4 days early! 10/10 experience with this seller!
- i***c (471)- Feedback left by buyer.Past 6 monthsVerified purchaseAn absolute delight to do business with this seller! From the accurate description and photos to the impeccably secure packaging, every aspect of the transaction was handled with the utmost professionalism. It's evident that they take great pride in their work, and their dedication to ensuring customer satisfaction is truly commendable. I can't recommend them highly enough to others seeking a top-tier shopping experience! A+++++Principles Of Molecular Photochemistry: An Introduction By Nicholas (PAPERBACK) (#285731044418)
- d***i (106)- Feedback left by buyer.Past 6 monthsVerified purchaseThis seller has surpassed any expectations I could’ve had. The delivery was just over £4 from India and I was quoted delivery between 4-17 December. The item was dispatched next day on a Monday and arrived 8 days early wrapped in plastic, wrapped in bubble wrap and then a box neatly built around the book. The book is pristine with no damage from travel. I even messaged the seller about a week before the item was delivered and they responded within a couple of hours. Highly recommend.FAST SHIP- Practical English Usage Michael Swan guide to problems in English 4ED (#286183815444)