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Launching New Ventures: An Entrepreneurial Approach by Allen, 8TH INT'L EDITION.

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Item specifics

Condition
New: A new, unread, unused book in perfect condition with no missing or damaged pages. See the ...
Binding
SOFTCOVER
International ISBN
9789355738813
Contents
SAME as in US edition
Packing
Shrinkwrapped- Box Packed
Product Type
INTERNATIONAL EDITION
Cover Picture
Please see 2nd Image for actual book
If Order Expedited Shipping
DELIVERED WITHIN 5-7 DAYS BY DHL/UPS/FedEx/Aramex
Cover Design
May differ from the Picture shown here
Edition
8
ISBN
9780357039175

About this product

Product Identifiers

Publisher
Cengage South-Western
ISBN-10
0357039173
ISBN-13
9780357039175
eBay Product ID (ePID)
9038595198

Product Key Features

Number of Pages
608 Pages
Publication Name
Launching New Ventures : an Entrepreneurial Approach
Language
English
Subject
New Business Enterprises, Management, Small Business, Strategic Planning
Publication Year
2019
Type
Textbook
Subject Area
Business & Economics
Author
Kathleen R. Allen
Format
Trade Paperback

Dimensions

Item Height
10.8 in
Item Weight
30.4 Oz
Item Length
0.6 in
Item Width
8.4 in

Additional Product Features

Edition Number
8
Intended Audience
College Audience
Dewey Edition
23
Dewey Decimal
658.1141
Table Of Content
Part I: ENTREPRENEURSHIP AND OPPORTUNITY. 1. Understanding Entrepreneurship. 2. Preparing for the Entrepreneurial Journey. 3. Creating Opportunity. Part II: FEASIBILITY ANALYSIS. 4. Analyzing the Industry and Market. 5. Developing and Testing a Business Model. 6. Prototyping and Validating a Solution. 7. Protecting the Startup's Assets. 8. Building the Founding Team 8. Calculating Startup Capital Requirements. Part III: BUSINESS DESIGN. 10. Preparing a Business Plan. 11. Designing an Entrepreneurial Organization. 12. Planning Startup Operations 13. Choosing the Legal Form of Organization 14. Developing a Startup Marketing Plan 15. Incorporating Ethics and Social Responsibility Into the Business. Part IV: PLANNING FOR GROWTH AND CHANGE. 16. Funding Startup and Growth. 17. Planning for Growth and Change
Synopsis
LAUNCHING NEW VENTURES, 8e provides tomorrow's entrepreneurs with the tools to launch a successful new business in a global marketplace today. When you have completed this book and its activities, you will not be able to make a wise decision about whether entrepreneurship is for you, you will have learned and practiced the skills and tools needed for success. Even if you decide that entrepreneurship is not for you, the skills and tools you will have acquired will be valuable in any career you choose because every career is associated with business. You will find that the book has a journalistic style, so it's very readable. And with the new inline digital activities, you'll be able to break up your reading with a learning activity to reinforce what you've read. Part One introduces the foundations of entrepreneurship and helps you understand the entrepreneur's journey including the kinds of decisions that entrepreneurs make. It also explains the opportunity creation process and the tasks that you must undertake before starting a business. Part Two addresses the heart of entrepreneurial activity -- the development and testing of a new business model through feasibility analysis. Here you will learn the tools and skills needed to validate an opportunity, build a founding team, and estimate startup requirements. Part Three focuses on the planning that goes into designing an effective, scalable startup organization including a marketing plan. It also addresses the key topics of ethics, social responsibility, and the legal form of organization. Part Four looks at planning for growth and change in your new organization and includes growth funding, growth strategies, accessing the public markets, and planning for harvest and exit.

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