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The Experience Economy by James H. Gilmore and B. Joseph Pine II (2011, Trade Pa

US $7.97
Approximately£5.99
Condition:
Like New
“Excellent condition, no signs of use.”
Breathe easy. Returns accepted.
Postage:
US $4.63 (approx £3.48) USPS Media MailTM.
Located in: Collegeville, Pennsylvania, United States
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Estimated between Thu, 1 May and Wed, 7 May to 43230
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30 days return. Buyer pays for return postage. If you use an eBay delivery label, it will be deducted from your refund amount.
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eBay item number:255035675379
Last updated on 29 Mar, 2025 19:04:19 GMTView all revisionsView all revisions

Item specifics

Condition
Like New
A book that has been read, but looks new. The book cover has no visible wear, and the dust jacket (if applicable) is included for hard covers. No missing or damaged pages, no creases or tears, no underlining or highlighting of text, and no writing in the margins. May have no identifying marks on the inside cover. No wear and tear. See the seller’s listing for full details and description of any imperfections. See all condition definitionsopens in a new window or tab
Seller notes
“Excellent condition, no signs of use.”
ISBN
9781422161975

About this product

Product Identifiers

Publisher
Harvard Business Review Press
ISBN-10
1422161978
ISBN-13
9781422161975
eBay Product ID (ePID)
92870845

Product Key Features

Book Title
Experience Economy, Updated Edition
Number of Pages
400 Pages
Language
English
Topic
Marketing / General, Industries / General, Customer Relations, Management
Publication Year
2011
Features
Revised
Illustrator
Yes
Genre
Business & Economics
Author
B. Joseph Pine II, James H. Gilmore, B. Joseph Pine
Format
Trade Paperback

Dimensions

Item Height
0.9 in
Item Weight
14 Oz
Item Length
8.2 in
Item Width
5.5 in

Additional Product Features

Intended Audience
Trade
LCCN
2010-054391
Reviews
updated and wonderfully relevant book." – AdAge "One of the best business books of the twentieth century, now renewed for the challenges of the twenty-first. Pine and Gilmore provide businesses everywhere with a road map for reenergizing their customer experiences." - Tom Kelley, General Manager, IDEO, "updated and wonderfully relevant book." - AdAge "One of the best business books of the twentieth century, now renewed for the challenges of the twenty-first. Pine and Gilmore provide businesses everywhere with a road map for reenergizing their customer experiences." - Tom Kelley, General Manager, IDEO, "updated and wonderfully relevant book." -- AdAge "One of the best business books of the twentieth century, now renewed for the challenges of the twenty-first. Pine and Gilmore provide businesses everywhere with a road map for reenergizing their customer experiences." - Tom Kelley, General Manager, IDEO, "One of the best business books of the twentieth century, now renewed for the challenges of the twenty-first. Pine and Gilmore provide businesses everywhere with a road map for reenergizing their customer experiences." - Tom Kelley, General Manager, IDEO
TitleLeading
The
Edition Description
Revised edition
Synopsis
In 1999, Joseph Pine and James Gilmore offered this idea to readers as a new way to think about connecting with customers and securing their loyalty. As a result, their book The Experience Economy is now a classic, embraced by readers and companies worldwide and read in more than a dozen languages. And though the world has changed in many ways since then, the way to a customer's heart has not. In fact, the idea of staging experiences to leave a memorable--and lucrative--impression is now more relevant than ever. With an ongoing torrent of brands attacking consumers from all sides, how do you make yours stand out? Welcome to the new Experience Economy. With this fully updated edition of the book, Pine and Gilmore make an even stronger case that experience is the missing link between a company and its potential audience. It offers new rich examples--including the U.S. Army, Heineken Experience, Autostadt, Vinopolis, American Girl Place, and others--to show fresh approaches to scripting and staging compelling experiences, while staying true to the very real economic conditions of the day., In 1999, Joseph Pine and James Gilmore offered this idea to readers as a new way to think about connecting with customers and securing their loyalty. As a result, their book The Experience Economy is now a classic, embraced by readers and companies worldwide and read in more than a dozen languages.And though the world has changed in many ways since then, the way to a customer's heart has not. In fact, the idea of staging experiences to leave a memorable--and lucrative--impression is now more relevant than ever. With an ongoing torrent of brands attacking consumers from all sides, how do you make yours stand out?Welcome to the new Experience Economy. With this fully updated edition of the book, Pine and Gilmore make an even stronger case that experience is the missing link between a company and its potential audience. It offers new rich examples--including the U.S. Army, Heineken Experience, Autostadt, Vinopolis, American Girl Place, and others--to show fresh approaches to scripting and staging compelling experiences, while staying true to the very real economic conditions of the day.
LC Classification Number
HF5415.15.P56 2011

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