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Marketing : An Introduction 13th Edition By Philip Kotler and Gary Armstrong
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Approximately£23.60
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- Buy it nowMarketing : An Introduction 13th Edition By Philip Kotler and Gary Armstrong
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eBay item number:234682944775
Item specifics
- Condition
- Country/Region of Manufacture
- United States
- Shipping
- FAST 3 to 5 Business Day Service on Expedited Opt.
- Product-Type
- INTERNATIONAL PAPERBACK EDITION
- Cover-Design
- May Differ from Original Picture
- Packaging
- Shrinkwrapped - Box Packed
- Contents
- Same as US Edition
- Language:
- English
- Features
- International Edition
- Intl ISBN
- 9789332584471
- ISBN
- 9780134149530
About this product
Product Identifiers
Publisher
Pearson Education
ISBN-10
013414953X
ISBN-13
9780134149530
eBay Product ID (ePID)
5038308325
Product Key Features
Number of Pages
672 Pages
Publication Name
Marketing : an Introduction
Language
English
Publication Year
2016
Subject
Marketing / General
Type
Textbook
Subject Area
Business & Economics
Format
Trade Paperback
Dimensions
Item Height
0.4 in
Item Weight
44.4 Oz
Item Length
0.4 in
Item Width
0.4 in
Additional Product Features
Edition Number
13
Intended Audience
College Audience
LCCN
2015-044448
Dewey Edition
23
Illustrated
Yes
Dewey Decimal
658.8
Table Of Content
Part 1: Defining Marketing and the Marketing Process 1. Marketing Creating Customer Value and Engagement 2. Company and Marketing Strategy Partnering to Build Customer Engagement, Value, and Relationships Part 2: Understanding the Marketplace and Customer Value 3. Analyzing the Marketing Environment 4. Managing Marketing Information to Gain Customer Insights 5. Understanding Consumer and Business Buyer Behavior Part 3: Designing a Customer Value-Driven Marketing Strategy and Mix 6. Customer Value-Driven Marketing Strategy Creating Value for Target Customers 7. Product, Services, and Brands Building Customer Value 8. Developing New Products and Managing the Product Life Cycle 9. Pricing Understanding and Capturing Customer Value 10. Marketing Channels Delivering Customer Value 11. Retailing and Wholesaling 12. Engaging Customers and Communicating Customer Value Advertising and Public Relations 13. Personal Selling and Sales Promotion 14. Direct, Online, Social Media, and Mobile Marketing Part 4: Extending Marketing 15. The Global Marketplace 16. Sustainable Marketing Social Responsibility and Ethics Appendix 1. Company Cases Appendix 2. Marketing Plan Appendix 3. Marketing by the Numbers Appendix 4. Careers in Marketing References Glossary Credits Index
Synopsis
For undergraduate courses on the Principles of Marketing. An Introduction to the World of Marketing Using a Proven, Practical, and Engaging Approach Marketing: An Introduction shows students how customer value-creating it and capturing it-drives every effective marketing strategy. Using an organization and learning design that includes real-world examples and information that help bring marketing to life, the text gives readers everything they need to know about marketing in an effective and engaging total learning package. The Thirteenth Edition reflects the latest trends in marketing, including new coverage on online, social media, mobile, and other digital technologies, leaving students with a richer understanding of basic marketing concepts, strategies, and practices. Also available with MyMarketingLabTM This title is also available with MyMarketingLab -- an online homework, tutorial, and assessment program designed to work with this text to engage students and improve results. Within its structured environment, students practice what they learn, test their understanding, and pursue a personalized study plan that helps them better absorb course material and understand difficult concepts. Students, if interested in purchasing this title with MyMarketingLab, ask your instructor for the correct package ISBN and Course ID. Instructors, contact your Pearson representative for more information., For undergraduate courses on the Principles of Marketing. An introduction to the world of marketing using a proven, practical, and engaging approach Marketing: An Introduction shows students how customer value--creating it and capturing it--drives every effective marketing strategy. Using an organization and learning design that includes real-world examples and information that help bring marketing to life, the text gives readers everything they need to know about marketing in an effective and engaging total learning package. The Thirteenth Edition reflects the latest trends in marketing, including new coverage on online, social media, mobile, and other digital technologies, leaving students with a richer understanding of basic marketing concepts, strategies, and practices. Also Available with MyMarketingLabTM This title is also available with MyMarketingLab--an online homework, tutorial, and assessment program designed to work with this text to engage students and improve results. Within its structured environment, students practice what they learn, test their understanding, and pursue a personalized study plan that helps them better absorb course material and understand difficult concepts. NOTE: You are purchasing a standalone product; MyMarketingLab does not come packaged with this content. If you would like to purchase both the physical text and MyMarketingLab search for: 0134472497 / 9780134472492 Marketing: An Introduction Plus MyMarketingLab with Pearson eText -- Access Card Package Package consists of: 013414953X / 9780134149530 Marketing: An Introduction 0134132351 / 9780134132358 MyMarketingLab with Pearson eText -- Access Card -- for Marketing: An Introduction, Marketing: An Introduction shows readers how customer value--creating it and capturing it--drives every effective marketing strategy. Using an organization and learning design that includes real-world examples and information that help bring marketing to life, the text gives readers everything they need to know about marketing in an effective and engaging total learning package. The Thirteenth Edition reflects the latest trends in marketing, including new coverage on online, social media, mobile, and other digital technologies, leaving readers with a richer understanding of basic marketing concepts, strategies, and practices. KEY TOPICS: Marketing Creating Customer Value and Engagement; Company and Marketing Strategy Partnering to Build Customer Engagement, Value, and Relationships; Analyzing the Marketing Environment; Managing Marketing Information to Gain Customer Insights; Understanding Consumer and Business Buyer Behavior; Customer Value-Driven Marketing Strategy Creating Value for Target Customers; Product, Services, and Brands Building Customer Value; Developing New Products and Managing the Product Life Cycle; Pricing Understanding and Capturing Customer Value; Marketing Channels Delivering Customer Value; Retailing and Wholesaling; Engaging Customers and Communicating Customer Value Advertising and Public Relations; Personal Selling and Sales Promotion; Direct, Online, Social Media, and Mobile Marketing ; The Global Marketplace; Sustainable Marketing Social Responsibility and Ethics MARKET: For those interested in learning more about the fundamentals of marketing.
LC Classification Number
HF5415
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- 1***r (14)- Feedback left by buyer.Past 6 monthsVerified purchaseItem arrived well packed and as described at the best price I could find. Shipping got a little screwy; tracking info was provided, cancelled and then provided again a few days later. Package arrived a day past original estimate. Over all a positive experience, would do business with these folks again.
- r***r (114)- Feedback left by buyer.Past 6 monthsVerified purchaseExceptional purchase experience. Seller was very helpful in fulfilling a special Christmas gift for my kids. Item was exactly as described, the price was reasonable, packaging was great and the item arrived in pristine condition, and shipping ensured item arrived on time.The Promised Neverland Complete Box Set: Includes volumes 1-20 (#235339017303)
- n***n (16)- Feedback left by buyer.Past 6 monthsVerified purchaseBeautiful set of books found at a great price! They arrived sealed in bubble wrap/brand new condition as described by the seller. I appreciate that the seller shipped within 24 hours of receiving my order and quickly provided tracking information.
Product ratings and reviews
Most relevant reviews
- 21 Jun, 2017
A WINNER+++
Verified purchase: YesCondition: Pre-owned
- 06 May, 2017
A GREAT Intro book for Marketing Students
Verified purchase: YesCondition: NewSold by: cstores
- 10 Sep, 2019
Perfect
Verified purchase: YesCondition: NewSold by: hugoproeschel236
- 16 Sep, 2016
good
Verified purchase: YesCondition: NewSold by: bookseller2221
- 23 Sep, 2020
Great
Verified purchase: YesCondition: Pre-ownedSold by: miltonlatoni
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Seller Feedback (39,337)
This item (1)
All items (39,337)
- 1***r (14)- Feedback left by buyer.Past 6 monthsVerified purchaseItem arrived well packed and as described at the best price I could find. Shipping got a little screwy; tracking info was provided, cancelled and then provided again a few days later. Package arrived a day past original estimate. Over all a positive experience, would do business with these folks again.
- r***r (114)- Feedback left by buyer.Past 6 monthsVerified purchaseExceptional purchase experience. Seller was very helpful in fulfilling a special Christmas gift for my kids. Item was exactly as described, the price was reasonable, packaging was great and the item arrived in pristine condition, and shipping ensured item arrived on time.The Promised Neverland Complete Box Set: Includes volumes 1-20 (#235339017303)
- n***n (16)- Feedback left by buyer.Past 6 monthsVerified purchaseBeautiful set of books found at a great price! They arrived sealed in bubble wrap/brand new condition as described by the seller. I appreciate that the seller shipped within 24 hours of receiving my order and quickly provided tracking information.