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Hello My Name Is Awesome by Alexandra Watkins | Paperback | 2019
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- Buy it nowHello My Name Is Awesome by Alexandra Watkins | Paperback | 2019
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Located in: Boston, United Kingdom
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eBay item number:226704984587
Item specifics
- Condition
- Topic
- Sales Marketing Research, Market Research, Business Creativ
- Narrtive Type
- Non Fiction/Fiction
- Product Group
- Book
- Title
- Hello My Name Is Awesome
- Age Level
- Adults
- Modified Item
- No
- Date Published
- 1 Oct 2019
- ISBN-10
- 1523099984
- EAN
- 9781523099986
- Brand
- Berrett-Koehler Publishers Reprint edition
- ISBN
- 9781523099986
- Genre
- Business
- Publication Year
- 2019
- Type
- Textbook
- Format
- Paperback
- Language
- English
- Subject Area
- Organizational Sociology
- Publication Name
- Hello, My Name Is Awesome: How to Create Brand Names That Stick
- Item Height
- 216 mm
- Publisher
- Berrett-Koehler Publishers
- Subject
- Marketing
- Item Width
- 139 mm
- Number of Pages
- 144 Pages
About this product
Product Information
The ultimate guide to naming your product or business has been updated throughout with three times as many resources as before, updated and new stories (of both hits and flops), and an entirely new chapter on the power of names in the workplace. Too many new companies and products have names that look like the results of a drunken Scrabble game (Xobni, Svbtle, Doostang). In this entertaining and engaging book, ace naming consultant Alexandra Watkins explains how anyone--even noncreative types--can create memorable and effective brand names. This new edition has been updated with 50 percent new material, including- 1. A new chapter called, Corporate Creativity, which gives examples of how companies from LinkedIn to McDonald's are using creative names around the office to add personality to everything from cafeterias to conference rooms. 2. Three times the number of resources personally vetted by the author to ensure that they provide crucial, accurate, and useful information for naming purposes 3. New and compelling stories and examples of both winners and losers in the naming game and what happened Remaining intact and completely unchanged will be Watkins's sense of humor and wit.
Product Identifiers
Publisher
Berrett-Koehler Publishers
ISBN-13
9781523099986
eBay Product ID (ePID)
21046662108
Product Key Features
Number of Pages
144 Pages
Language
English
Publication Name
Hello, My Name Is Awesome: How to Create Brand Names That Stick
Publication Year
2019
Subject
Marketing
Type
Textbook
Subject Area
Organizational Sociology
Format
Paperback
Dimensions
Item Height
216 mm
Item Width
139 mm
Additional Product Features
Country/Region of Manufacture
United States
Item description from the seller
Seller business information
VAT number: GB 217657296
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- l***a (648)- Feedback left by buyer.Past 6 monthsVerified purchaseI'm really happy with the book and the service I received. The book arrived as described. The book was brand new and in amazing condition. The purchase price was great value for money. The item was despatched very quickly and arrived the next day. The item was well-packaged in a secure and appropriate card envelope. The communication from the seller was polite, timely and factual. I would definitely recommend this book seller as one of the best on eBay.Beas Bad Day: A Big Bright Feelings Book (#196455165627)
- l***i (26)- Feedback left by buyer.Past monthVerified purchaseAbsolutely outstanding seller! The item was exactly as described, in perfect condition, and packaged with exceptional care. Communication was prompt, friendly, and professional throughout the entire process. Shipping was incredibly fast, and the overall experience was seamless. I highly recommend this seller and will definitely purchase from them again. Thank you for an excellent transaction and a wonderful product! A+++ service and quality. Great value as well, appreciate it!
- 6***6 (459)- Feedback left by buyer.Past 6 monthsVerified purchaseA*****seller I would definitely recommend to all on eBay, just as described on the tin, brand new Leather cleaner. Very fast and very secure package in cardboard envelope… delivered asap in my hand. Excellent value and quality for money and a message from the seller a follow up if out the product would be left very close to my front door property in a secure place.