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MARKETING MANAGEMENT: ANALYSIS, PLANNING, IMPLEMENTATION, By Philip Kotler Mint - Picture 1 of 1
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MARKETING MANAGEMENT: ANALYSIS, PLANNING, IMPLEMENTATION, By Philip Kotler Mint

~ MINT Condition! Quick & Free Delivery in 2-14 days ~
US $43.95
Approximately£33.06
Condition:
Like New
“Book is in Like New / near Mint Condition. Will include dust jacket if it originally came with ”... Read moreAbout condition
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    eBay item number:226655133427

    Item specifics

    Condition
    Like New
    A book that has been read, but looks new. The book cover has no visible wear, and the dust jacket (if applicable) is included for hard covers. No missing or damaged pages, no creases or tears, no underlining or highlighting of text, and no writing in the margins. May have no identifying marks on the inside cover. No wear and tear. See the seller’s listing for full details and description of any imperfections. See all condition definitionsopens in a new window or tab
    Seller notes
    “Book is in Like New / near Mint Condition. Will include dust jacket if it originally came with ...
    ISBN-10
    0137228511
    Book Title
    Marketing Management: Analysis, Planning, Implementation, and
    ISBN
    9780137228515

    About this product

    Product Identifiers

    Publisher
    Prentice Hall PTR
    ISBN-10
    0137228511
    ISBN-13
    9780137228515
    eBay Product ID (ePID)
    1387824

    Product Key Features

    Number of Pages
    816 Pages
    Language
    English
    Publication Name
    Marketing Management : Analysis, Planning, Implementation, and Control
    Subject
    Marketing / General
    Publication Year
    1993
    Type
    Textbook
    Author
    Philip. Kotler
    Subject Area
    Business & Economics
    Format
    Hardcover

    Dimensions

    Item Height
    0.5 in
    Item Weight
    21.2 Oz
    Item Length
    8.3 in
    Item Width
    6.3 in

    Additional Product Features

    Edition Number
    8
    Intended Audience
    College Audience
    LCCN
    93-016057
    Dewey Edition
    20
    Illustrated
    Yes
    Dewey Decimal
    658.8
    Table Of Content
    I. UNDERSTANDING MARKETING MANAGEMENT. 1. Understanding the Critical Role of Marketing in Organizations and Society. 2. Building Customer Satisfaction Through Quality, Service, and Value. 3. Laying the Groundwork Through Market-Oriented Strategic Planning. 4. Managing the Marketing Process and Marketing Planning. II. ANALYZING MARKETING OPPORTUNITIES. 5. Marketing Information Systems and Marketing Research. 6. Analyzing the Marketing Environment. 7. Analyzing Consumer Markets and Buyer Behavior. 8. Analyzing Business Markets and Business Buying Behavior. 9. Analyzing Industries and Competitors. III. RESEARCHING AND SELECTING TARGET MARKETS. 10. Measuring and Forecasting Market Demand. 11. Identifying Market Segments and Selecting Target Markets. IV. DEVELOPING MARKETING STRATEGIES. 12. Differentiating and Positioning the Market Offer. 13. Developing, Testing, and Launching New Products and Services. 14. Managing Product Life Cycles and Strategies. 15. Designing Marketing Strategies for Market Leaders, Challengers, Followers, and Nichers. 16. Designing Strategies for the Global Marketplace. V. PLANNING MARKETING PROGRAMS. 17. Managing Products Lines, Brands, and Packaging. 18. Managing Service Businesses and Ancillary Services. 19. Designing Pricing Strategies and Programs. 20. Selecting and Managing Marketing Channels. 21. Managing Retailing, Wholesaling, and Physical-Distribution Systems. 22. Designing Communication and Promotion-Mix Strategies. 23. Designing Effective Advertising Programs. 24. Designing Direct-Marketing, Sales-Promotion, and Public- Relations Programs. 25. Managing the Salesforce. VI. ORGANIZING, IMPLEMENTING, AND CONTROLLING MARKETING EFFORT. 26. Organizing and Implementing Marketing Programs. 27. Evaluating and Controlling Marketing Performance. Author Index. Company/Brand Index. Subject Index.
    Synopsis
    This eighth edition highlights developments and trends in global marketing. It emphasizes teamwork and introduces new perspectives in market planning, offering examples of creative, market-focused and customer-driven action. It also underscores the importance of the new technologies., Best-seller world-wide, the eighth edition of this classic text highlights the most recent trends and developments in global marketing. It emphasizes the importance of teamwork between marketing and all the other functions of the business; introduces new perspectives in successful strategic market planning ; and presents additional company examples of creative, market- focused, and customer-driven action. Kotler underscores the importance of computers, telecommunications, and other new technologies in improving marketing planning, and performance.

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