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Product Strategy for High Technology Companies Michael E. McGrath 9780071362467

£52.59
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Last updated on 27 Apr, 2025 08:45:19 BSTView all revisionsView all revisions

Item specifics

Condition
New: A new, unread, unused book in perfect condition with no missing or damaged pages. See the ...
ISBN
9780071362467
Publication Year
2000
Type
Textbook
Format
Hardcover
Language
English
Publication Name
Product Strategy for High Technology Companies
Item Height
234 mm
Author
Michael Mcgrath
Publisher
Mcgraw-Hill Education
Subject
Management, Marketing
Item Weight
703 g
Item Width
160 mm
Number of Pages
400 Pages

About this product

Product Information

This work demonstrates how to formulate product strategies that lead to successful products. It covers areas in which high-tech companies should consider developing their strategies, including timing, technological change, globalization, product differentiation, cost and price, contingency planning and marketing and financial considerations.

Product Identifiers

Publisher
Mcgraw-Hill Education
ISBN-13
9780071362467
eBay Product ID (ePID)
11046542227

Product Key Features

Number of Pages
400 Pages
Publication Name
Product Strategy for High Technology Companies
Language
English
Subject
Management, Marketing
Publication Year
2000
Type
Textbook
Author
Michael Mcgrath
Format
Hardcover

Dimensions

Item Height
234 mm
Item Weight
703 g
Item Width
160 mm

Additional Product Features

Country/Region of Manufacture
United States
Title_Author
Michael Mcgrath

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