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Planning Your Internet Marketing Strategy : A Doctor Ebiz Guide, Paperback by...
£19.75
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Located in: Castle Donington, United Kingdom
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eBay item number:197230328809
Item specifics
- Condition
- Book Title
- Planning Your Internet Marketing Strategy : A Doctor Ebiz Guide
- ISBN
- 9780471441090
- Publication Year
- 2001
- Type
- Textbook
- Format
- Paperback
- Language
- English
- Publication Name
- Planning Your Internet Marketing Strategy: a Doctor Ebiz Guide
- Item Height
- 232 mm
- Publisher
- John Wiley & Sons INC International Concepts
- Subject
- Computer Science, Marketing, Business
- Item Weight
- 428 g
- Item Width
- 156 mm
- Number of Pages
- 272 Pages
About this product
Product Information
A top international authority on Web marketing and e-commerce provides a sure-fire formula for developing a winning e-commerce marketing strategy One of the biggest reasons why so many Internet-based businesses fail isn't poor product or service, or technology failures, or even lack of funding. As Internet marketing guru Ralph F. Wilson explains in this ground-breaking book, a preponderance of e-business failures can be traced back to a lack of know- ledge about the Internet's full potential as a marketing and sales tool. With the help of case studies of outstanding e-business successes and failures, Wilson describes how to develop four, core e-business marketing competencies. Readers learn how to develop a USP, clarify goals, and perform analysis and customer profiling. They also learn how to perform product positioning; develop a balanced promotional mix; provide lifetime customer value; and much more. Ralph F. Wilson (Loomis, CA) is the founding editor of three popular e-business publications read by 130,000 subscribers in 130 countries: Web Marketing Today, Web Commerce Today, and Doctor Ebiz.
Product Identifiers
Publisher
John Wiley & Sons INC International Concepts
ISBN-13
9780471441090
eBay Product ID (ePID)
89056981
Product Key Features
Number of Pages
272 Pages
Publication Name
Planning Your Internet Marketing Strategy: a Doctor Ebiz Guide
Language
English
Subject
Computer Science, Marketing, Business
Publication Year
2001
Type
Textbook
Format
Paperback
Dimensions
Item Height
232 mm
Item Weight
428 g
Item Width
156 mm
Additional Product Features
Country/Region of Manufacture
United States
Item description from the seller
Seller business information
VAT number: GB 307932304
CRN: 10691061
About this seller
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- h***h (435)- Feedback left by buyer.Past monthVerified purchaseThe Star Wars Legends: Tales of the Jedi Omnibus Hardcover was fairly priced, promptly dispatched and it arrived in Brand New Sealed condition as described on the listing. It was a quality purchase from an excellent seller. I would highly recommend anyone to buy from this seller in the future.
- b***6 (44)- Feedback left by buyer.Past 6 monthsVerified purchaseGood value for money. Prompt service. Item exactly as described. Packaged only in a heat-sealed plastic bag but arrived in pristine condition.
- r***n (525)- Feedback left by buyer.Past 6 monthsVerified purchaseAccurately described in advert. Arrived in predicted timescale. Although only posted in a postal plastic bag, it arrived in good condition. A very informative book, with quality pictures and represents good value for money. Good service from this provider.
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Seller Feedback (91,160)
- h***h (435)- Feedback left by buyer.Past monthVerified purchaseThe Star Wars Legends: Tales of the Jedi Omnibus Hardcover was fairly priced, promptly dispatched and it arrived in Brand New Sealed condition as described on the listing. It was a quality purchase from an excellent seller. I would highly recommend anyone to buy from this seller in the future.
- b***6 (44)- Feedback left by buyer.Past 6 monthsVerified purchaseGood value for money. Prompt service. Item exactly as described. Packaged only in a heat-sealed plastic bag but arrived in pristine condition.
- r***n (525)- Feedback left by buyer.Past 6 monthsVerified purchaseAccurately described in advert. Arrived in predicted timescale. Although only posted in a postal plastic bag, it arrived in good condition. A very informative book, with quality pictures and represents good value for money. Good service from this provider.