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Corporate Social Responsibility is Not Public Relations: How to put CSR at the h
£9.98
Condition:
Very Good
A book that has been read and does not look new, but is in excellent condition. No obvious damage to the book cover, with the dust jacket (if applicable) included for hard covers. No missing or damaged pages, no creases or tears, no underlining or highlighting of text, and no writing in the margins. Some identifying marks on the inside cover, but this is minimal. Very little wear and tear. See the seller’s listing for full details and description of any imperfections.
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Located in: London, United Kingdom
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eBay item number:196464335397
Item specifics
- Condition
- Book Title
- Corporate Social Responsibility is Not Public Relations: How to
- ISBN
- 9781911671428
- Publication Year
- 2021
- Type
- Textbook
- Format
- Paperback
- Language
- English
- Publication Name
- Corporate Social Responsibility is Not Public Relations: How to put CSR at the heart of your company and maximize the business benefits
- Item Height
- 216 mm
- Publisher
- Lid Publishing
- Subject
- Business
- Item Width
- 138 mm
- Number of Pages
- 224 Pages
About this product
Product Information
Research shows that CSR improves long-term business performance and that consumers prefer to patronise organizations with strong histories of social responsibility. Customers and employees are speaking with their values as well as their wallets! But consumers especially are sensitive to empty promises and want brands to be committed to the planet, sustainability and other social issues. This book argues that trust is at stake for every organization and is the reason why communications strategies must respond authentically. If you can't be authentic about social initiatives, then don't do it because CSR is not a publicity tool! Yet some see the relationship as nothing but a marketing trick - an organization's blatant self-promotion. This book will define the real role of PR in CSR and what that relationship should be.
Product Identifiers
Publisher
Lid Publishing
ISBN-13
9781911671428
eBay Product ID (ePID)
14046703063
Product Key Features
Subject
Business
Publication Year
2021
Number of Pages
224 Pages
Publication Name
Corporate Social Responsibility is Not Public Relations: How to put CSR at the heart of your company and maximize the business benefits
Language
English
Type
Textbook
Format
Paperback
Dimensions
Item Height
216 mm
Item Width
138 mm
Additional Product Features
Country/Region of Manufacture
United Kingdom
Item description from the seller
Seller business information
VAT number: GB 919249889
CRN: 06280306
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greener_books_london
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- l***h (164)- Feedback left by buyer.Past 6 monthsVerified purchasePerfect seller. Prompt dispatch, fast delivery, great price, appropriate packaging, item's exactly as described, and excellent communication. Five stars ☆☆☆☆☆The Korean Skincare Bible: The Ultimate Guide to K-beauty, Yang, Lilin & Ganse, (#305940869976)
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Seller Feedback (780,915)
- l***h (164)- Feedback left by buyer.Past 6 monthsVerified purchasePerfect seller. Prompt dispatch, fast delivery, great price, appropriate packaging, item's exactly as described, and excellent communication. Five stars ☆☆☆☆☆The Korean Skincare Bible: The Ultimate Guide to K-beauty, Yang, Lilin & Ganse, (#305940869976)
- e***e (271)- Feedback left by buyer.Past 6 monthsVerified purchaseArrived in great condition just as described and shown in images. Packaged well to protect the item. Posted immediately so came in good time. Great price. Overall a perfect transaction. Would definitely use again, and highly recommend.
- i***m (832)- Feedback left by buyer.Past 6 monthsVerified purchaseExcellent ebayer. Accurate description. The quality of the book's appearance is an understatement, it is in great condition. Delivery was super fast, item was well packed and incredibly great value for money. It's been a pleasure doing business. Thank you. Recommended seller. A+