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Marketing Plan Workbook (Business Enterprise), John Westwood, Used; Very Good Bo

£3.58
Condition:
Very Good
    Postage:
    Doesn't post to United States.
    Located in: London, United Kingdom
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    eBay item number:196464106399
    Last updated on 23 Mar, 2025 07:15:13 GMTView all revisionsView all revisions

    Item specifics

    Condition
    Very Good: A book that has been read and does not look new, but is in excellent condition. No ...
    Book Title
    Marketing Plan Workbook (Business Enterprise)
    ISBN
    9780749441784
    Publication Year
    2005
    Type
    Textbook
    Format
    Paperback
    Language
    English
    Publication Name
    Marketing Plan Workbook
    Item Height
    240 mm
    Author
    John Westwood
    Publisher
    Kogan Page LTD
    Subject
    Marketing, Business
    Item Weight
    711 g
    Item Width
    170 mm
    Number of Pages
    376 Pages

    About this product

    Product Information

    Planning is one of the most important roles of management, and a company's marketing plan is a key input to their business strategy. It should identify the most promising business opportunities and outline how to penetrate, capture and maintain positions in identified markets. Yet many books on marketing plans are overly academic, long on theory and short on examples. The Marketing Planning Workbook is an antidote to that approach. Highly practical and only including as much theory as is necessary, it will help anyone to understand the principles of marketing planning so that they can assemble any type of plan. The whole planning process is dealt with step by step, using models of six small businesses in a range of industries. Topics covered include: what is a marketing plan, the marketing audit, setting marketing objectives, devising marketing strategies, distribution, advertising, sales promotion, planning for a new product, developing new sales areas, budgets, income statements, and writing and presenting a plan. Small businesses do not have surplus people to do their marketing planning. This book will enable busy people to prepare marketing plans in a time-effective manner.

    Product Identifiers

    Publisher
    Kogan Page LTD
    ISBN-13
    9780749441784
    eBay Product ID (ePID)
    87814367

    Product Key Features

    Number of Pages
    376 Pages
    Publication Name
    Marketing Plan Workbook
    Language
    English
    Subject
    Marketing, Business
    Publication Year
    2005
    Type
    Textbook
    Author
    John Westwood
    Format
    Paperback

    Dimensions

    Item Height
    240 mm
    Item Weight
    711 g
    Item Width
    170 mm

    Additional Product Features

    Country/Region of Manufacture
    United Kingdom
    Title_Author
    John Westwood

    Item description from the seller

    Seller business information

    I certify that all my selling activities will comply with all EU laws and regulations.
    VAT number: GB 919249889
    CRN: 06280306
    About this seller

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    We are Greener Books, an online used bookseller specialising in quality books at fair prices. We believe passionately in offering great bargains and are committed to providing a first-class service.If ...
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