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Convergence Culture: Where Old and New Media Collide, Jenkins, Henry, Used; Very

£3.58
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Item specifics

Condition
Very Good: A book that has been read and does not look new, but is in excellent condition. No ...
Book Title
Convergence Culture: Where Old and New Media Collide
ISBN
9780814742952
Publication Year
2008
Type
Textbook
Format
Paperback
Language
English
Subject Area
Clinical Psychology
Publication Name
Convergence Culture: Where Old and New Media Collide
Item Height
229 mm
Author
Henry Jenkins
Publisher
New York University Press
Item Weight
612 g
Item Width
152 mm
Number of Pages
368 Pages

About this product

Product Information

Winner of the 2007 Society for Cinema and Media Studies Katherine Singer Kovacs Book Award 2007 Choice Outstanding Academic Title A classic study on the dynamic between an individual and different media channels Convergence Culture maps a new territory: where old and new media intersect, where grassroots and corporate media collide, where the power of the media producer and the power of the consumer interact in unpredictable ways. Henry Jenkins, one of America's most respected media analysts, delves beneath the new media hype to uncover the important cultural transformations that are taking place as media converge. He takes us into the secret world of Survivor Spoilers, where avid internet users pool their knowledge to unearth the show's secrets before they are revealed on the air. He introduces us to young Harry Potter fans who are writing their own Hogwarts tales while executives at Warner Brothers struggle for control of their franchise. He shows us how The Matrix has pushed transmedia storytelling to new levels, creating a fictional world where consumers track down bits of the story across multiple media channels.Jenkins argues that struggles over convergence will redefine the face of American popular culture. Industry leaders see opportunities to direct content across many channels to increase revenue and broaden markets. At the same time, consumers envision a liberated public sphere, free of network controls, in a decentralized media environment. Sometimes corporate and grassroots efforts reinforce each other, creating closer, more rewarding relations between media producers and consumers. Sometimes these two forces are at war. Jenkins provides a riveting introduction to the world where every story gets told and every brand gets sold across multiple media platforms. He explains the cultural shift that is occurring as consumers fight for control across disparate channels, changing the way we do business, elect our leaders, and educate our children.

Product Identifiers

Publisher
New York University Press
ISBN-13
9780814742952
eBay Product ID (ePID)
88521137

Product Key Features

Number of Pages
368 Pages
Language
English
Publication Name
Convergence Culture: Where Old and New Media Collide
Publication Year
2008
Type
Textbook
Author
Henry Jenkins
Subject Area
Clinical Psychology
Format
Paperback

Dimensions

Item Height
229 mm
Item Weight
612 g
Item Width
152 mm

Additional Product Features

Country/Region of Manufacture
United States
Title_Author
Henry Jenkins

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