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Public Relations: The Basics by Ron Smith | Paperback | 2013

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eBay item number:196232625798
Last updated on 17 Apr, 2025 14:42:12 BSTView all revisionsView all revisions

Item specifics

Condition
New: A new, unread, unused book in perfect condition with no missing or damaged pages. See the ...
Book Title
Public Relations: The Basics
Narrative Type
Non Fiction/Fiction
Topic
Public Relations (Books), Golf History Biographies, Media S
Product Group
Book
Age Level
Adults
Modified Item
No
Date Published
6 Aug 2013
ISBN-10
NA
EAN
9780415675833
Brand
Routledge 1st edition
MPN
Does Not Apply
ISBN
9780415675833
Genre
Politics
Publication Name
Public Relations: the Basics
Publisher
Taylor & Francis LTD
Subject
Marketing
Publication Year
2013
Series
The Basics
Type
Textbook
Format
Paperback
Language
English
Item Height
198 mm
Author
Ron Smith
Item Weight
281 g
Item Width
129 mm
Number of Pages
278 Pages

About this product

Product Information

Public Relations: The Basics is a highly readable introduction to one of the most exciting and fast-paced media industries. Both the practice and profession of public relations are explored and the focus is on those issues which will be most relevant to those new to the field: The four key phases of public relations campaigns: research, strategy, tactics and evaluation. History and evolution of public relations. Basic concepts of the profession: ethics, professionalism and theoretical underpinnings. Contemporary international case studies are woven throughout the text ensuring that the book is relevant to a global audience. It also features a glossary and an appendix on first steps towards a career in public relations making this the book the ideal starting point for anyone new to the study of public relations.

Product Identifiers

Publisher
Taylor & Francis LTD
ISBN-13
9780415675833
eBay Product ID (ePID)
154731337

Product Key Features

Number of Pages
278 Pages
Language
English
Publication Name
Public Relations: the Basics
Publication Year
2013
Subject
Marketing
Type
Textbook
Author
Ron Smith
Series
The Basics
Format
Paperback

Dimensions

Item Height
198 mm
Item Weight
281 g
Item Width
129 mm

Additional Product Features

Country/Region of Manufacture
United Kingdom
Title_Author
Ron Smith

Item description from the seller

Seller business information

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i-got-to-have-that

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