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Public Relations: The Basics by Ron Smith | Paperback | 2013
£25.04
Condition:
New
A new, unread, unused book in perfect condition with no missing or damaged pages. See the seller's listing for full details.
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Located in: Boston, United Kingdom
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eBay item number:196232625798
Item specifics
- Condition
- Book Title
- Public Relations: The Basics
- Narrative Type
- Non Fiction/Fiction
- Topic
- Public Relations (Books), Golf History Biographies, Media S
- Product Group
- Book
- Age Level
- Adults
- Modified Item
- No
- Date Published
- 6 Aug 2013
- ISBN-10
- NA
- EAN
- 9780415675833
- Brand
- Routledge 1st edition
- MPN
- Does Not Apply
- ISBN
- 9780415675833
- Genre
- Politics
- Publication Name
- Public Relations: the Basics
- Publisher
- Taylor & Francis LTD
- Subject
- Marketing
- Publication Year
- 2013
- Series
- The Basics
- Type
- Textbook
- Format
- Paperback
- Language
- English
- Item Height
- 198 mm
- Item Weight
- 281 g
- Item Width
- 129 mm
- Number of Pages
- 278 Pages
About this product
Product Information
Public Relations: The Basics is a highly readable introduction to one of the most exciting and fast-paced media industries. Both the practice and profession of public relations are explored and the focus is on those issues which will be most relevant to those new to the field: The four key phases of public relations campaigns: research, strategy, tactics and evaluation. History and evolution of public relations. Basic concepts of the profession: ethics, professionalism and theoretical underpinnings. Contemporary international case studies are woven throughout the text ensuring that the book is relevant to a global audience. It also features a glossary and an appendix on first steps towards a career in public relations making this the book the ideal starting point for anyone new to the study of public relations.
Product Identifiers
Publisher
Taylor & Francis LTD
ISBN-13
9780415675833
eBay Product ID (ePID)
154731337
Product Key Features
Number of Pages
278 Pages
Language
English
Publication Name
Public Relations: the Basics
Publication Year
2013
Subject
Marketing
Type
Textbook
Series
The Basics
Format
Paperback
Dimensions
Item Height
198 mm
Item Weight
281 g
Item Width
129 mm
Additional Product Features
Country/Region of Manufacture
United Kingdom
Item description from the seller
Seller business information
VAT number: GB 217657296
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