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John Grant SIGNED The Green Marketing Manifesto Amazon Ebay Wikipedia YouTube

£24.99
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Condition:
Very Good
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Located in: London, United Kingdom
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eBay item number:195255306047
Last updated on 31 May, 2023 03:32:49 BSTView all revisionsView all revisions

10% of the sale of this item will benefit STUDENTS' EDUCATION TRUST

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Item specifics

Condition
Very Good: A book that has been read and does not look new, but is in excellent condition. No ...
Personalised
No
Country/Region of Manufacture
United Kingdom
Subject Area
Green Marketing
Features
1st Edition, Illustrated, Signed
ISBN
9780470723241
Publication Year
2007
Type
Textbook
Format
Hardcover
Language
English
Publication Name
The Green Marketing Manifesto
Item Height
218 mm
Author
John Grant
Publisher
John Wiley & Sons AND Sons LTD
Subject
Marketing
Item Weight
510 g
Item Width
143 mm
Number of Pages
320 Pages

About this product

Product Information

We are currently eating, sleeping and breathing a new found religion of everything 'green'. At the very heart of responsibility is industry and commerce, with everyone now racing to create their 'environmental' business strategy. In line with this awareness, there is much discussion about the 'green marketing opportunity' as a means of jumping on this bandwagon. We need to find a sustainable marketing that actually delivers on green objectives, not green theming. Marketers need to give up the many strategies and approaches that made sense in pure commercial terms but which are unsustainable. True green marketing must go beyond the ad models where everything is another excuse to make a brand look good; we need a green marketing that does good. The Green Marketing Manifesto provides a roadmap on how to organize green marketing effectively and sustainably. It offers a fresh start for green marketing, one that provides a practical and ingenious approach. The book offers many examples from companies and brands who are making headway in this difficult arena, such as Marks & Spencer, Sky, Virgin, Toyota, Tesco, O2 to give an indication of the potential of this route.John Grant creates a 'Green Matrix' as a tool for examining current practice and the practice that the future needs to embrace. This book is intended to assist marketers, by means of clear and practical guidance, through a complex transition towards meaningful green marketing. Includes a foreword by Jonathon Porritt.

Product Identifiers

Publisher
John Wiley & Sons AND Sons LTD
ISBN-13
9780470723241
eBay Product ID (ePID)
87273772

Product Key Features

Number of Pages
320 Pages
Publication Name
The Green Marketing Manifesto
Language
English
Subject
Marketing
Publication Year
2007
Type
Textbook
Author
John Grant
Format
Hardcover

Dimensions

Item Height
218 mm
Item Weight
510 g
Item Width
143 mm

Additional Product Features

Country/Region of Manufacture
United Kingdom
Title_Author
John Grant

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Drive Easy's Signed Books

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    Excellent service. I ordered this on a Friday and it came, signed for delivery on the Monday. Extremely well packaged. Item as described. Great communication. Highly recommend.
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    Amazing ebay seller! Great packaging but what really blew my mind was the honesty - I got a refund for the postage! That's never happened before and I have been overcharged so many times by other sellers so I really appreciate it! Recommended! Book was wrapped up like a mummy! (took me while to get through all the layers but that's not a criticism!). Cheers!
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