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The Mom Test: How to talk to customers by Fitzpatrick, Rob

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eBay item number:186224679045
Last updated on 23 Apr, 2025 10:22:23 BSTView all revisionsView all revisions

Item specifics

Condition
New: A new, unread, unused book in perfect condition with no missing or damaged pages. See the ...
Binding
Paperback / softback
Artist
Fitzpatrick, Rob
Brand
N/A
Date of Publication
20130910
EAN
9781492180746
ISBN
1492180742
Book Title
The Mom Test: How to talk to customers & learn if your busines...
Release Title
The Mom Test: How to talk to customers & learn if your busines...
Title
The Mom Test: How to talk to customers & learn if your busines...
Topic
Tests
Colour
N/A
Publication Year
2013
Type
Textbook
Format
Paperback
Language
English
Publication Name
The Mom Test: How to talk to customers & learn if your business is a good idea when everyone is lying to you
Item Height
216 mm
Author
Rob Fitzpatrick
Publisher
CreateSpace
Subject
Business
Item Weight
168 g
Item Width
140 mm
Number of Pages
138 Pages

About this product

Product Information

The Mom Test is a quick, practical guide that will save you time, money, and heartbreak. They say you shouldn't ask your mom whether your business is a good idea, because she loves you and will lie to you. This is technically true, but it misses the point. You shouldn't ask anyone if your business is a good idea. It's a bad question and everyone will lie to you at least a little . As a matter of fact, it's not their responsibility to tell you the truth. It's your responsibility to find it and it's worth doing right . Talking to customers is one of the foundational skills of both Customer Development and Lean Startup. We all know we're supposed to do it, but nobody seems willing to admit that it's easy to screw up and hard to do right. This book is going to show you how customer conversations go wrong and how you can do better.

Product Identifiers

Publisher
CreateSpace
ISBN-13
9781492180746
eBay Product ID (ePID)
20046648069

Product Key Features

Subject
Business
Publication Year
2013
Number of Pages
138 Pages
Publication Name
The Mom Test: How to talk to customers & learn if your business is a good idea when everyone is lying to you
Language
English
Type
Textbook
Author
Rob Fitzpatrick
Format
Paperback

Dimensions

Item Height
216 mm
Item Weight
168 g
Item Width
140 mm

Additional Product Features

Title_Author
Rob Fitzpatrick

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