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Entrepreneurial Journalism : How to Build What's Next for News by Mark Briggs...

The 603 Exchange
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Item specifics

Condition
New: A new, unread, unused book in perfect condition with no missing or damaged pages. See the ...
ISBN
9781608714209
EAN
9781608714209

About this product

Product Information

Launch yourself into the new news economy. The digital revolution that provides so many options for news consumers also means massive opportunity for journalists. The trick: see the disruption as an opening you can attack. Entrepreneurial Journalism will inspire you with whats possible and show you the mechanics behind building a business. Working through eight clear and concise stages, youll explore the secrets of successful news startups (including how theyre making money) and learn how to be an upstart yourself, building an innovative and sustainable news business from scratch. Each chapter starts with a real entrepreneurs experience, teasing out how savvy and opportunistic journalists found their way to success. Mark Briggs then helps you size up the market, harness technology, turn your idea into a product or service, explore revenue streams, estimate costs, and launch. "Build Your Business" action items at the end of each chapter get you thinking through each step of your business plan. Discover how traditional news organizations are evolving and innovating, where the jobs are today and where the new jobs will be tomorrow. Learn from the pioneers, and become one.

Product Identifiers

Publisher
CQ Press
ISBN-10
1608714209
ISBN-13
9781608714209
eBay Product ID (ePID)
110895470

Product Key Features

Number of Pages
352 Pages
Language
English
Publication Name
Entrepreneurial Journalism : How to Build What′S Next for News
Publication Year
2011
Subject
Journalism
Features
Revised
Type
Textbook
Subject Area
Language Arts & Disciplines
Author
Mark E. Briggs
Format
Trade Paperback

Dimensions

Item Height
0.6 in
Item Weight
12 Oz
Item Length
8 in
Item Width
5 in

Additional Product Features

LCCN
2011-038372
Dewey Edition
23
Illustrated
Yes
Dewey Decimal
070 .4
Intended Audience
College Audience
Edition Description
Revised Edition
Lc Classification Number
Pn4833.B74 2012
Table of Content
Understand the News EcosystemGet Inspired by SuccessGo Where the Money IsDont Wait; InnovateTurn Your Idea into a BusinessBuild Your Business Know-HowHarness TechnologyGo To Market

Item description from the seller

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The 603 Exchange

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