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Public Relations as Emotional Labour (Routledge New Directions in PR &
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Item specifics
- Condition
- EAN
- 9781138920309
- UPC
- 9781138920309
- ISBN
- 9781138920309
- MPN
- N/A
- Book Title
- Public Relations as Emotional Labour (Routledge Ne
- Item Length
- 23.6 cm
- Subject Area
- Social Work
- Publication Name
- Public Relations As Emotional Labour
- Publisher
- Taylor & Francis LTD
- Subject
- Government, Zoology, Marketing, Business
- Publication Year
- 2019
- Series
- Routledge New Directions in Pr & Communication Research
- Type
- Textbook
- Format
- Hardcover
- Language
- English
- Item Height
- 234 mm
- Item Weight
- 454 g
- Item Width
- 156 mm
- Number of Pages
- 226 Pages
About this product
Product Information
Inextricably linked to neoliberal market economies, public relations' influence in our promotional culture is profound. Yet many aspects of the professional role are under-researched and poorly understood, including the impact on workers who construct displays of feeling to elicit a desired emotional response, to earn trust and manage clients. The emotionally demanding nature of this aspirational work, and how this is symptomatic of always on culture, is particularly overlooked. Drawing on interviews with practitioners and agency directors, together with the author's personal insights from observations in the field, this book fills a significant gap in knowledge by presenting a critical-interpretive exploration of everyday relational work of account handlers in PR agencies. In underscoring the relationship-driven, highly contingent nature of this work, the author shows that emotional labour is a defining feature of professionalism, even as public relations is reconfigured in the digital age. In doing so, the book draws on a wide range of related contemporary social and cultural theories, as well as critical public relations and feminist public relations literature. Scholars, educators and research students in PR and communications studies will gain rich insights into the emotion management strategies employed by public relations workers in handling professional relationships with clients, journalists and their colleagues, thereby uncovering some of the taken-for-granted aspects of this gendered, promotional work.
Product Identifiers
Publisher
Taylor & Francis LTD
ISBN-13
9781138920309
eBay Product ID (ePID)
235105887
Product Key Features
Number of Pages
226 Pages
Publication Name
Public Relations As Emotional Labour
Language
English
Subject
Government, Zoology, Marketing, Business
Publication Year
2019
Type
Textbook
Subject Area
Social Work
Series
Routledge New Directions in Pr & Communication Research
Format
Hardcover
Dimensions
Item Height
234 mm
Item Weight
454 g
Item Width
156 mm
Additional Product Features
Country/Region of Manufacture
United Kingdom
Item description from the seller
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