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Beauty Imagined: A History of the Glob- 9780199556496, hardcover, Geoffrey Jones

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Item specifics

Condition
Good: A book that has been read, but is in good condition. Minimal damage to the book cover eg. ...
Book Title
Beauty Imagined: A History of the Global Beauty Industry
ISBN
9780199556496
Publication Year
2010
Type
Textbook
Format
Hardcover
Language
English
Publication Name
Beauty Imagined: a History of the Global Beauty Industry
Item Height
241 mm
Author
Geoffrey Jones
Publisher
Oxford University Press
Subject
Economics, Business
Item Weight
795 g
Item Width
161 mm
Number of Pages
432 Pages

About this product

Product Information

The global beauty business permeates our lives, influencing how we perceive ourselves and what it is to be beautiful. The brands and firms which have shaped this industry, such as Avon, Coty, Estee Lauder, L'Oreal, and Shiseido, have imagined beauty for us.This book provides the first authoritative history of the global beauty industry from its emergence in the nineteenth century to the present day, exploring how today's global giants grew. It shows how successive generations of entrepreneurs built brands which shaped perceptions of beauty, and the business organizations needed to market them. They democratized access to beauty products, once the privilege of elites, but they also defined the gender and ethnic borders of beauty, and its association with a handful of cities, notably Paris and later New York. The result was a homogenization of beauty ideals throughout the world.Today globalization is changing the beauty industry again; its impact can be seen in a range of competing strategies. Global brands have swept into China, Russia, and India, but at the same time, these brands are having to respond to a far greater diversity of cultures and lifestyles as new markets are opened up worldwide.In the twenty first century, beauty is again being re-imagined anew.

Product Identifiers

Publisher
Oxford University Press
ISBN-13
9780199556496
eBay Product ID (ePID)
5046584166

Product Key Features

Number of Pages
432 Pages
Publication Name
Beauty Imagined: a History of the Global Beauty Industry
Language
English
Subject
Economics, Business
Publication Year
2010
Type
Textbook
Author
Geoffrey Jones
Format
Hardcover

Dimensions

Item Height
241 mm
Item Weight
795 g
Item Width
161 mm

Additional Product Features

Country/Region of Manufacture
United Kingdom
Title_Author
Geoffrey Jones

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