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Beauty Imagined: A History of the Glob- 9780199556496, hardcover, Geoffrey Jones
£20.40
Condition:
Good
A book that has been read, but is in good condition. Minimal damage to the book cover eg. scuff marks, but no holes or tears. If this is a hard cover, the dust jacket may be missing. Binding has minimal wear. The majority of pages are undamaged with some creasing or tearing, and pencil underlining of text, but this is minimal. No highlighting of text, no writing in the margins, and no missing pages. See the seller’s listing for full details and description of any imperfections.
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eBay item number:166802660727
Item specifics
- Condition
- Book Title
- Beauty Imagined: A History of the Global Beauty Industry
- ISBN
- 9780199556496
- Publication Year
- 2010
- Type
- Textbook
- Format
- Hardcover
- Language
- English
- Publication Name
- Beauty Imagined: a History of the Global Beauty Industry
- Item Height
- 241 mm
- Publisher
- Oxford University Press
- Subject
- Economics, Business
- Item Weight
- 795 g
- Item Width
- 161 mm
- Number of Pages
- 432 Pages
About this product
Product Information
The global beauty business permeates our lives, influencing how we perceive ourselves and what it is to be beautiful. The brands and firms which have shaped this industry, such as Avon, Coty, Estee Lauder, L'Oreal, and Shiseido, have imagined beauty for us.This book provides the first authoritative history of the global beauty industry from its emergence in the nineteenth century to the present day, exploring how today's global giants grew. It shows how successive generations of entrepreneurs built brands which shaped perceptions of beauty, and the business organizations needed to market them. They democratized access to beauty products, once the privilege of elites, but they also defined the gender and ethnic borders of beauty, and its association with a handful of cities, notably Paris and later New York. The result was a homogenization of beauty ideals throughout the world.Today globalization is changing the beauty industry again; its impact can be seen in a range of competing strategies. Global brands have swept into China, Russia, and India, but at the same time, these brands are having to respond to a far greater diversity of cultures and lifestyles as new markets are opened up worldwide.In the twenty first century, beauty is again being re-imagined anew.
Product Identifiers
Publisher
Oxford University Press
ISBN-13
9780199556496
eBay Product ID (ePID)
5046584166
Product Key Features
Number of Pages
432 Pages
Publication Name
Beauty Imagined: a History of the Global Beauty Industry
Language
English
Subject
Economics, Business
Publication Year
2010
Type
Textbook
Format
Hardcover
Dimensions
Item Height
241 mm
Item Weight
795 g
Item Width
161 mm
Additional Product Features
Country/Region of Manufacture
United Kingdom
Item description from the seller
Seller business information
VAT number: GB 318 2868 81
CRN: 09411058
About this seller
londonbridgebooks
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