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Selling The Invisible: A Field Guide t- paperback, Harry Beckwith, 9780446672313

£5.35
Condition:
Good
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Located in: Park Toyal,, United Kingdom
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eBay item number:165985832574
Last updated on 01 May, 2025 21:02:33 BSTView all revisionsView all revisions

Item specifics

Condition
Good: A book that has been read, but is in good condition. Minimal damage to the book cover eg. ...
Book Title
Selling The Invisible: A Field Guide to Modern Marketing
ISBN
0446672319
Publication Year
2012
Type
Textbook
Format
Paperback
Language
English
Publication Name
Selling the Invisible: a Field Guide to Modern Marketing
Item Height
190 mm
Author
Harry Beckwith
Publisher
Little, Brown & Company
Subject
Business
Item Weight
200 g
Item Width
130 mm
Number of Pages
256 Pages

About this product

Product Information

SELLING THE INVISIBLE is a succinct and often entertaining look at the unique characteristics of services and their prospects and how any service, from a home-based consultancy to a multinational brokerage, can turn more prospects into clients and keep them. SELLING THE INVISIBLE covers service marketing from start to finish. Filled with wonderful insights and written in a roll-up-your-sleeves, jargon-free, accessible style, such as: Greatness May Get You Nowhere; Focus Groups Don'ts; The More You Say, the Less People Hear; and Seeing the Forest Around the Falling Trees.

Product Identifiers

Publisher
Little, Brown & Company
ISBN-13
9780446672313
eBay Product ID (ePID)
176258554

Product Key Features

Number of Pages
256 Pages
Language
English
Publication Name
Selling the Invisible: a Field Guide to Modern Marketing
Publication Year
2012
Subject
Business
Type
Textbook
Author
Harry Beckwith
Format
Paperback

Dimensions

Item Height
190 mm
Item Weight
200 g
Item Width
130 mm

Additional Product Features

Country/Region of Manufacture
United States
Title_Author
Harry Beckwith

Item description from the seller

Seller business information

I certify that all my selling activities will comply with all EU laws and regulations.
VAT number: GB 318 2868 81
CRN: 09411058
About this seller

londonbridgebooks

98.9% positive Feedback535K items sold

Joined Feb 2018
Registered as a business seller

Detailed seller ratings

Average for the last 12 months
Accurate description
4.8
Reasonable postage cost
5.0
Delivery time
4.9
Communication
4.9

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  • n***i (155)- Feedback left by buyer.
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    Item as described. Prompt response and postage. Securely packed. Well priced. Excellent seller.
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    Perfect seller. Prompt dispatch, fast delivery, great price, appropriate packaging, item's exactly as described, and excellent communication. Five stars ☆☆☆☆☆
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    Fantastic Book, great quality, condition, value, appearance and as described. I recommend the seller to others; please check out their Ebay site. A Super-Fast delivery and 1st class secure Postage & Packaging; a 5 Stars ✰✰✰✰✰ Service & Ebayer.