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Your Money and Your Brain: How the New Sc- 9780743276689, Jason Zweig, hardcover

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Item specifics

Condition
Good: A book that has been read, but is in good condition. Minimal damage to the book cover eg. ...
Book Title
Your Money and Your Brain: How the New Science of Neuroeconomics
ISBN
074327668X
Publication Year
2007
Type
Textbook
Format
Book
Language
English
Publication Name
Your Money and Your Brain: How the New Science of Neuroeconomics Can Help Make You Rich
Author
Jason Zweig
Publisher
Simon & Schuster
Subject
Business
Number of Pages
320 Pages

About this product

Product Information

What happens inside our brains when we think about money? Quite a lot, actually, and some of it isn't good for our financial health. In Your Money and Your Brain, Jason Zweig explains why smart people make stupid financial decisions -- and what they can do to avoid these mistakes. Zweig, a veteran financial journalist, draws on the latest research in neuroeconomics, a fascinating new discipline that combines psychology, neuroscience, and economics to better understand financial decision making. He shows why we often misunderstand risk and why we tend to be overconfident about our investment decisions. Your Money and Your Brain offers some radical new insights into investing and shows investors how to take control of the battlefield between reason and emotion. Your Money and Your Brain is as entertaining as it is enlightening. In the course of his research, Zweig visited leading neuroscience laboratories and subjected himself to numerous experiments. He blends anecdotes from these experiences with stories about investing mistakes, including confessions of stupidity from some highly successful people. Then he draws lessons and offers original practical steps that investors can take to make wiser decisions. Anyone who has ever looked back on a financial decision and said, How could I have been so stupid? will benefit from reading this book.

Product Identifiers

Publisher
Simon & Schuster
ISBN-13
9780743276689
eBay Product ID (ePID)
93465272

Product Key Features

Subject
Business
Publication Year
2007
Number of Pages
320 Pages
Publication Name
Your Money and Your Brain: How the New Science of Neuroeconomics Can Help Make You Rich
Language
English
Type
Textbook
Author
Jason Zweig
Format
Book

Additional Product Features

Country/Region of Manufacture
United States
Title_Author
Jason Zweig

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londonbridgebooks

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  • e***c (299)- Feedback left by buyer.
    Past 6 months
    Verified purchase
    Prompt delivery, In good condition, and a good price. An over-rated book, though, with some oddities. For instance, he asks why don't people realise that the chance of a particular sequence of heads and tails, (resulting in 50% heads), is the same as achieving all heads? Obviously, because nobody cares about the sequence as long as it is 50%! So, entertaining if you are alert enough to see the many flaws in his logic.
  • c***n (168)- Feedback left by buyer.
    Past 6 months
    Verified purchase
    Great!
  • m***m (908)- Feedback left by buyer.
    More than a year ago
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    ★ª ˜¨¨★ª ˜¨¨¯¯¨¨˜ª¤.¸`*•.¸*•¸★☆ TOP eBayer ☆★¸•*¸.•*´¸.¤ª˜¨¨¯¯¨¨˜ ª★¨¨˜ ª★
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