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Marketing Plans: A Complete Guide in Pictures by McDonald, Malcolm
£5.84
Condition:
Good
A book that has been read, but is in good condition. Minimal damage to the book cover eg. scuff marks, but no holes or tears. If this is a hard cover, the dust jacket may be missing. Binding has minimal wear. The majority of pages are undamaged with some creasing or tearing, and pencil underlining of text, but this is minimal. No highlighting of text, no writing in the margins, and no missing pages. See the seller’s listing for full details and description of any imperfections.
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Postage:
£7.20 Royal Mail International Standard.
Located in: Hertfordshire, United Kingdom
Delivery:
Estimated between Fri, 2 May and Thu, 15 May to 43230
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eBay item number:156311684071
Item specifics
- Condition
- Book Title
- Marketing Plans: A Complete Guide in Pictures
- ISBN
- 9781119943136
- Publication Year
- 2012
- Type
- Textbook
- Format
- Paperback
- Language
- English
- Publication Name
- Marketing Plans: a Complete Guide in Pictures
- Item Height
- 243 mm
- Publisher
- John Wiley & Sons INC International Concepts
- Subject
- Management, Marketing
- Item Weight
- 312 g
- Item Width
- 170 mm
- Number of Pages
- 168 Pages
About this product
Product Information
An imaginative, witty, original but deadly serious introduction to all the concepts you need in marketing today. Successful executives know that marketing as a process and an orientation is a necessity for understanding where a company needs to go and how to get there. It's not difficult to spot those organizations that have failed to adopt a marketing approach! In order for managers and students to quickly grasp the key principles, one of the world's leading marketing educators, Malcolm McDonald, has teamed up with expert cartoonist and educational designer, Peter Morris, to create this short, unique and powerful guide. Using black and white cartoons and graphics packed with ideas and examples, Marketing Plans: A Complete Guide in Pictures is a highly accessible primer that is both a rigorous and serious introduction to the subject for those discovering marketing for the first time, and a versatile companion for more experienced professionals. This book is based on the international bestseller Marketing Plans: How to Prepare Them, How to Use Them by Malcolm McDonald and Hugh Wilson (Wiley).
Product Identifiers
Publisher
John Wiley & Sons INC International Concepts
ISBN-13
9781119943136
eBay Product ID (ePID)
111600854
Product Key Features
Number of Pages
168 Pages
Publication Name
Marketing Plans: a Complete Guide in Pictures
Language
English
Subject
Management, Marketing
Publication Year
2012
Type
Textbook
Format
Paperback
Dimensions
Item Height
243 mm
Item Weight
312 g
Item Width
170 mm
Additional Product Features
Country/Region of Manufacture
United States
Item description from the seller
Seller business information
VAT number: GB 858 5123 06
CRN: 04924751
About this seller
Phatpocket Book Shoppe
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- r***x (260)- Feedback left by buyer.Past 6 monthsVerified purchaseItem exactly as described (incredibly good shape for a former library book). Great packaging, very fast shipping. Excellent communication. A+ eBay seller, one of eBay's finest! Looking forward to doing business with you again."They Thought It Was a Marvel": Arthur Melbourne-Cooper (1874-1961), Pioneer of (#156497108265)
- o***2 (50)- Feedback left by buyer.Past 6 monthsVerified purchaseItem arrived promptly, securely packed, and in fair condition as advertised. A reliable vendor.
- _***_ (524)- Feedback left by buyer.Past monthVerified purchaseNice item, as described and at a good price. Well packaged and arrived in good time. Thanks.
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