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Influence Marketing: How to Create, Manage, and Measure Brand Influencers in Soc
£4.96
Condition:
Like New
A book that has been read, but looks new. The book cover has no visible wear, and the dust jacket (if applicable) is included for hard covers. No missing or damaged pages, no creases or tears, no underlining or highlighting of text, and no writing in the margins. May have no identifying marks on the inside cover. No wear and tear. See the seller’s listing for full details and description of any imperfections.
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Postage:
£6.80 Standard Int'l Postage.
Located in: Rossendale, United Kingdom
Delivery:
Estimated between Thu, 15 May and Tue, 27 May to 43230
Returns:
30 days return. Buyer pays for return postage. If you use an eBay delivery label, it will be deducted from your refund amount.
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eBay item number:156306891827
Item specifics
- Condition
- Book Title
- Influence Marketing: How to Create, Manage, and Measure Brand Inf
- Genre
- Sales & marketing
- ISBN
- 9780789751041
- Publication Year
- 2013
- Type
- Textbook
- Format
- Paperback
- Language
- English
- Publication Name
- Influence Marketing: How to Create, Manage, and Measure Brand Influencers in Social Media Marketing
- Item Height
- 226 mm
- Publisher
- Pearson Education (Us)
- Subject
- Marketing
- Item Weight
- 328 g
- Item Width
- 155 mm
- Number of Pages
- 240 Pages
About this product
Product Information
Identify and Manage the Influence Paths That Convert Brand Awareness to Customer Acquisition! Today, you face a brutally tough, maddeningly elusive new competitor: the wisdom of crowds. Social media gives consumers 24x7 access to the attitudes and recommendations of their most engaged peers. These are the views that shape buying decisions. These are the views you must shape and use. Influence Marketing won't just help you identify and enlist key influencers: it will help you manage the influence paths that lead consumers to buy. By sharing empirical evidence of hard-won lessons from pioneering influence marketers, Danny Brown and Sam Fiorella provide a blueprint that moves influence marketing beyond simple brand awareness and into sales acquisition and customer life time value measurement. They integrate new tools and techniques into a complete methodology for generating more and better leads-and converting them faster, at higher margins. * Put the customer-not the influencer-at the center, and plan influence marketing accordingly * Recognize where each prospect stands in the purchase life cycle right now * Clarify how your consumers move from brand preference to purchase * Identify key micro-influencers who impact decisions at every stage * Gain indispensable insights into the context of online relationships * Recognize situational factors that derail social media brand recommendations * Understand social influence scoring models and overcome their limitations * Re-engineer and predict influence paths to generate measurable action * Master the 4 Ms of influence marketing: make, manage, monitor, measure * Transform influence marketing from a nice-to-have exercise into a powerful strategy Additional online resources can be found at www.influencemarketingbook.com
Product Identifiers
Publisher
Pearson Education (Us)
ISBN-13
9780789751041
eBay Product ID (ePID)
148924074
Product Key Features
Number of Pages
240 Pages
Publication Name
Influence Marketing: How to Create, Manage, and Measure Brand Influencers in Social Media Marketing
Language
English
Subject
Marketing
Publication Year
2013
Type
Textbook
Format
Paperback
Dimensions
Item Height
226 mm
Item Weight
328 g
Item Width
155 mm
Additional Product Features
Country/Region of Manufacture
United States
Item description from the seller
Seller business information
VAT number: GB 901578627
CRN: 07693718
Seller Feedback (2,781,247)
- m***l (152)- Feedback left by buyer.Past 6 monthsVerified purchaseExceptional service from a very reliable seller. They were offering a long-out-of-print book at a very reasonable price. On checkout I was given a 10% discount code; the book was dispatched with free postage, followed by an email advising they were giving a refund because they considered the book was not in as good a condition as advertised. The book arrived two days later, well-packaged and in great condition too. Thank you WeBuyBooks, I’m happy to recommend such exemplary service.
- e***- (399)- Feedback left by buyer.Past monthVerified purchaseThis book is exactly as described and is like new. I'm really pleased with it and the price I paid which very low and exceptional value for money. The book was securely packaged and dispatched and delivered very quickly in just a couple of days. Excellent communication throughout with the seller. Very friendly, helpful and prompt. I have bought from this seller a few times and everything has always met or exceeded my expectations. A very positive experience buying from this seller. 🌟🌟🌟🌟🌟
- n***d (5467)- Feedback left by buyer.Past monthVerified purchaseA problem free purchase, with the book arriving within the delivery estimate, securely packaged, as described and in stated condition. Communication was prompt, friendly, and professional throughout the entire process. I have found this seller to be reliable and offers good value. The book itself was in good condition and was of good quality. I have bought several books from this seller in the past and would not hesitate to do so again.
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Seller Feedback (2,781,247)
- m***l (152)- Feedback left by buyer.Past 6 monthsVerified purchaseExceptional service from a very reliable seller. They were offering a long-out-of-print book at a very reasonable price. On checkout I was given a 10% discount code; the book was dispatched with free postage, followed by an email advising they were giving a refund because they considered the book was not in as good a condition as advertised. The book arrived two days later, well-packaged and in great condition too. Thank you WeBuyBooks, I’m happy to recommend such exemplary service.
- e***- (399)- Feedback left by buyer.Past monthVerified purchaseThis book is exactly as described and is like new. I'm really pleased with it and the price I paid which very low and exceptional value for money. The book was securely packaged and dispatched and delivered very quickly in just a couple of days. Excellent communication throughout with the seller. Very friendly, helpful and prompt. I have bought from this seller a few times and everything has always met or exceeded my expectations. A very positive experience buying from this seller. 🌟🌟🌟🌟🌟
- n***d (5467)- Feedback left by buyer.Past monthVerified purchaseA problem free purchase, with the book arriving within the delivery estimate, securely packaged, as described and in stated condition. Communication was prompt, friendly, and professional throughout the entire process. I have found this seller to be reliable and offers good value. The book itself was in good condition and was of good quality. I have bought several books from this seller in the past and would not hesitate to do so again.