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Fundamentals of Digital Fashion Marketing by Clare Harris | Paperback | 2017

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Located in: Boston, United Kingdom
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Last updated on 24 Apr, 2025 18:35:19 BSTView all revisionsView all revisions

Item specifics

Condition
New: A new, unread, unused book in perfect condition with no missing or damaged pages. See the ...
Topic
Hospitality Travel Tourism Industry, E-Business, Fashion De
Narrtive Type
Non Fiction/Fiction
Product Group
Book
Title
Fundamentals of Digital Fashion Marketing
Age Level
Adults
Modified Item
No
Date Published
9 Mar 2017
ISBN-10
1474220851
EAN
9781474220859
Brand
Bloomsbury Visual Arts Illustrated edition
ISBN
9781474220859
Genre
Arts & Photography, Graphic Arts, Commercial
Publication Name
The Fundamentals of Digital Fashion Marketing
Publisher
Bloomsbury Publishing
Subject
Marketing, Business
Publication Year
2017
Series
Fundamentals
Type
Textbook
Format
Paperback
Language
English
Item Height
230 mm
Author
Clare Harris
Item Weight
646 g
Item Width
200 mm
Number of Pages
216 Pages

About this product

Product Information

The Fundamentals of Digital Fashion Marketing introduces and explores contemporary digital marketing practices within the fashion industry. Clare Harris clearly explains key digital marketing strategies and examines and illustrates their role in fashion through exciting and memorable industry examples. Marketing practices covered include online marketing, social media, video, mobile technologies, in-store technologies, augmented reality and digital spaces. The text features interviews and case studies from some of fashion's biggest brands and most cutting-edge marketing companies, while also promoting active learning through engaging activities and exercises. This all combines to create a book that will inform, stimulate and inspire the next generation of creative marketers.

Product Identifiers

Publisher
Bloomsbury Publishing
ISBN-13
9781474220859
eBay Product ID (ePID)
232613346

Product Key Features

Number of Pages
216 Pages
Publication Name
The Fundamentals of Digital Fashion Marketing
Language
English
Subject
Marketing, Business
Publication Year
2017
Type
Textbook
Author
Clare Harris
Series
Fundamentals
Format
Paperback

Dimensions

Item Height
230 mm
Item Weight
646 g
Item Width
200 mm

Additional Product Features

Country/Region of Manufacture
United Kingdom
Title_Author
Clare Harris

Item description from the seller

Seller business information

I certify that all my selling activities will comply with all EU laws and regulations.
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