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International and intercultural public relations: German and South African appro
AU $92.31
Approximately£44.34
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Located in: Melbourne, Australia
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eBay item number:146164264244
Item specifics
- Condition
- ISBN-13
- 9783639332452
- Book Title
- International and intercultural public relations
- ISBN
- 9783639332452
About this product
Product Information
The presented book deals with the central topic international and intercultural public relations and has the aim of finding answers to the questions: how does public relations in a foreign country differ from PR in the domestic market, which country- or culture-specific elements influence PR work and what are the consequences arising from these influences on PR practitioners. First, the terms international and intercultural public relations are defined and classified into corporate communication. Afterwards, influencing elements on PR are identified on the basis of different established studies. These elements are analyzed especially for Germany and South Africa with the aim of drawing consequences for PR practitioners. The results and derivations are referred to the company Kickstart, which is charged with supplying both the German and the South African market with PR content.In addition, a two sided empirical study including qualitative interviews and a quantitative online survey serve to improve Kickstart's PR activities in the future. In the end, a forecast on international and intercultural public relations is given.
Product Identifiers
Publisher
Vdm Verlag
ISBN-13
9783639332452
eBay Product ID (ePID)
18049027305
Product Key Features
Number of Pages
164 Pages
Publication Name
International and Intercultural Public Relations
Language
English
Subject
Business
Publication Year
2011
Type
Textbook
Format
Paperback
Dimensions
Item Height
229 mm
Item Weight
249 g
Item Width
152 mm
Additional Product Features
Country/Region of Manufacture
Germany
Item description from the seller
Seller business information
VAT number: AU 82107909133, GB 293967539
About this seller
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Seller Feedback (1,460,794)
- c***c (457)- Feedback left by buyer.Past 6 monthsVerified purchaseA reliable and professional seller offering a wide range of items. Not always the cheapest option but certainly a store upon which you can depend. My goods were dispatched promptly, packaged appropriately and, upon receipt, found to be exactly as described. Communication throughout the process was good and I'd have no hesitation in purchasing from here in the future.
- e***s (327)- Feedback left by buyer.Past 6 monthsVerified purchaseGreat seller! Quality product, arrived as described, mint condition. Packaged well, a great value for this product, cosmetic appearance matched the listing, super fast shipping and flawless communication. A++
- a***h (331)- Feedback left by buyer.Past 6 monthsVerified purchaseExcellent seller! Item arrived exactly as described, well-packaged, and earlier than expected. Communication was smooth and professional throughout the whole process. Would definitely buy from this seller again. Great value ,Highly recommended!