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Building Better Brands: A Comprehensive Guide to Brand Strategy and Ident (USED)
£13.55
Condition:
Good
A book that has been read, but is in good condition. Minimal damage to the book cover eg. scuff marks, but no holes or tears. If this is a hard cover, the dust jacket may be missing. Binding has minimal wear. The majority of pages are undamaged with some creasing or tearing, and pencil underlining of text, but this is minimal. No highlighting of text, no writing in the margins, and no missing pages. See the seller’s listing for full details and description of any imperfections.
- Buy it nowBuilding Better Brands: A Comprehensive Guide to Brand Strategy and Ident (USED)
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Located in: Houston, United States
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30 days return. Buyer pays for return postage. If you use an eBay delivery label, it will be deducted from your refund amount.
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eBay item number:145936167225
Item specifics
- Condition
- Brand
- HOW Books
- UPC
- 035313658570
- MPN
- Not Specified
- Model
- Not Specified
- Country of Origin
- USA United States
- Net Quantity or Number of Units
- 1
- Dimensions LxWxH - Cms
- 8x0.8x8
- ISBN-10
- 144033143X
- ISBN-13
- 9781440331435
- SKU
- SONG144033143X
- No of Pages
- 200
- Type
- Books
- Item Length
- 8
- Item Weight
- 1
- ISBN
- 9781440331435
- Publication Year
- 2014
- Format
- Hardcover
- Language
- English
- Book Title
- Building Better Brands: a Comprehensive Guide to Brand Strategy and Identity Development
- Item Height
- 210mm
- Publisher
- F&W Publications INC International Concepts
- Item Width
- 276mm
- Number of Pages
- 203 Pages
About this product
Product Information
'Building Better Brands' is the essential guide to creating and evolving brands. Leveraging three decades of brand consulting for legendary companies like Caterpillar, Harley-Davidson, 3M, Owens-Illinois, National Australia Bank, and American Express, as well as middle-market and new-media startups, Scott Lerman shares the processes and frameworks needed to build great brands. This book is for you if you're a CEO seeking to enhance your knowledge of the branding process, a marketing/communications specialist who wants to take a leadership role in advancing an organizations brand, a brand consultant who is striving to sharpen and extend your skills, or a student who wants to jump-start a career in branding. Whatever its starting point--market leader or struggling competitor--any organization that follows this step-by-step guide will end up with a better brand....Whatever its starting point--market leader or struggling competitor--any organization that follows this step-by-step guide will end up with a better brand.
Product Identifiers
Publisher
F&W Publications INC International Concepts
ISBN-13
9781440331435
eBay Product ID (ePID)
176764731
Product Key Features
Book Title
Building Better Brands: a Comprehensive Guide to Brand Strategy and Identity Development
Format
Hardcover
Language
English
Publication Year
2014
Number of Pages
203 Pages
Dimensions
Item Height
210mm
Item Width
276mm
Additional Product Features
Country/Region of Manufacture
United States
Item description from the seller
Seller business information
VAT number: GB 252332141
Seller Feedback (2,124)
- a***x (241)- Feedback left by buyer.Past monthVerified purchaseAs usual, this seller is completely trustworthy: the book was as described, terrific value, arrived very swiftly from America, well packaged and safe. It was an old library book, but in great condition and appearance, and there can be no criticism, simply thanks and praise for a job well done.
- a***i (1397)- Feedback left by buyer.Past 6 monthsVerified purchaseAn excellent book lot of valuable information regarding all aspects of sewing. A very rare find as bought from the USA. Which was dispatched and and delivered quickly. Excellent communication throughout the transaction. This book was in very good condition as described and well packaged. Happy to highly recommend this seller with reasonable postage from USA. Many thanks.
- c***r (524)- Feedback left by buyer.Past monthVerified purchaseBook as specified, rapid delivery (from USA to UK), and a reasonable price for the book. Overall, my book arrived in "ok quality" packaging. A padded "book mailer" envelope was used. However, inside, there was no other protective packaging. One small point of constructive feedback: perhaps cardboard packaging could have been implemented, as a number of competing book sellers are now implementing cardboard packaging, especially for higher price books subject to international delivery.
Product ratings and reviews
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Seller Feedback (2,124)
- a***x (241)- Feedback left by buyer.Past monthVerified purchaseAs usual, this seller is completely trustworthy: the book was as described, terrific value, arrived very swiftly from America, well packaged and safe. It was an old library book, but in great condition and appearance, and there can be no criticism, simply thanks and praise for a job well done.
- a***i (1397)- Feedback left by buyer.Past 6 monthsVerified purchaseAn excellent book lot of valuable information regarding all aspects of sewing. A very rare find as bought from the USA. Which was dispatched and and delivered quickly. Excellent communication throughout the transaction. This book was in very good condition as described and well packaged. Happy to highly recommend this seller with reasonable postage from USA. Many thanks.
- c***r (524)- Feedback left by buyer.Past monthVerified purchaseBook as specified, rapid delivery (from USA to UK), and a reasonable price for the book. Overall, my book arrived in "ok quality" packaging. A padded "book mailer" envelope was used. However, inside, there was no other protective packaging. One small point of constructive feedback: perhaps cardboard packaging could have been implemented, as a number of competing book sellers are now implementing cardboard packaging, especially for higher price books subject to international delivery.