Picture 1 of 1
Gallery
Picture 1 of 1
Here's the Pitch: The Amazing, True, New, and Improved Story of Baseball and Adv
AU $80.33
Approximately£38.58
Condition:
New
A new, unread, unused book in perfect condition with no missing or damaged pages. See the seller's listing for full details.
Oops! Looks like we're having trouble connecting to our server.
Refresh your browser window to try again.
Postage:
AU $7.56 (approx £3.63) International Standard : tracked-no signature (7 to 15 business days).
Located in: Melbourne, Australia
Delivery:
Estimated between Tue, 6 May and Fri, 16 May to 43230
Returns:
30 days return. Buyer pays for return postage. If you use an eBay delivery label, it will be deducted from your refund amount.
Payments:
Shop with confidence
Seller assumes all responsibility for this listing.
eBay item number:145277920630
Item specifics
- Condition
- ISBN-13
- 9780803278479
- UPC
- Does not apply
About this product
Product Information
2020 SABR Baseball Research Award In the mid-nineteenth century, two industries arrived on the American scene. One was strictly a business, yet it helped create, define, and disseminate American culture. The other was ostensibly just a game, yet it soon became emblematic of what it meant to be American, aiding in the creation of a national identity. Today, whenever the AT&T call to the bullpen is heard, fans enter Minute Maid Park, or vote for favorite All-Stars (brought to us by MasterCard), we are reminded that advertising has become inseparable from the MLB experience. Here's the Pitch examines this connection between baseball and advertising, as both constructors and reflectors of culture. Roberta J. Newman considers the simultaneous development of both industries from the birth of the partnership, paying particular attention to the ways in which advertising spread the gospel of baseball at the same time professional baseball helped develop a body of consumers ready for the messages of advertising. Newman considers the role of product endorsements in the creation of the culture of celebrity, and of celebrity baseball players in particular, as well as the ways in which new technologies have impacted the intersection of the two industries. From Ty Cobb to Babe Ruth in the 1920s and 1930s to Mickey Mantle, Yogi Berra, and Willie Mays in the postwar years, to Derek Jeter, Rafael Palmeiro, and David Ortiz in the twenty-first century, Newman looks at many of baseball's celebrated players and shows what qualities made them the perfect pitchmen for new products at key moments. Here's the Pitch tells the story of the development of American and an increasingly international culture through the marriage between Mad Men and The Boys of Summer that made for great copy, notable TV advertisements, and lively social media, and shows how baseball's relationship with advertising is stronger than ever.
Product Identifiers
Publisher
University of Nebraska Press
ISBN-13
9780803278479
eBay Product ID (ePID)
2317409281
Product Key Features
Book Title
Here's the Pitch: the Amazing, True, New, and Improved Story of Baseball and Advertising
Format
Hardcover
Language
English
Topic
Advertising
Publication Year
2019
Type
Textbook
Genre
Sports
Number of Pages
352 Pages
Dimensions
Item Height
229mm
Item Width
152mm
Additional Product Features
Country/Region of Manufacture
United States
Item description from the seller
Seller business information
VAT number: AU 82107909133, GB 293967539
About this seller
thenilestore
98.9% positive Feedback•3.3M items sold
Registered as a business seller
Seller Feedback (1,460,784)
- c***c (457)- Feedback left by buyer.Past 6 monthsVerified purchaseA reliable and professional seller offering a wide range of items. Not always the cheapest option but certainly a store upon which you can depend. My goods were dispatched promptly, packaged appropriately and, upon receipt, found to be exactly as described. Communication throughout the process was good and I'd have no hesitation in purchasing from here in the future.
- e***s (327)- Feedback left by buyer.Past 6 monthsVerified purchaseGreat seller! Quality product, arrived as described, mint condition. Packaged well, a great value for this product, cosmetic appearance matched the listing, super fast shipping and flawless communication. A++
- a***h (330)- Feedback left by buyer.Past 6 monthsVerified purchaseExcellent seller! Item arrived exactly as described, well-packaged, and earlier than expected. Communication was smooth and professional throughout the whole process. Would definitely buy from this seller again. Great value ,Highly recommended!
More to explore:
- Amazing Stories Magazines,
- Amazing Stories Monthly Magazines,
- Amazing Stories Magazines in English,
- Amazing Stories Monthly Magazines in English,
- 1st Edition Amazing Stories Magazines,
- Biographies & True Stories Fiction & True Stories Non-Fiction Books,
- Biographies & True Stories Non-Fiction Paperback Fiction & True Stories Books,
- Biographies & True Stories Fiction & True Stories Non-Fiction Books in French,
- Survival Biographies & True Story Books,
- Biographies & True Stories Fiction & True Crime Non-Fiction Books
Seller Feedback (1,460,784)
- c***c (457)- Feedback left by buyer.Past 6 monthsVerified purchaseA reliable and professional seller offering a wide range of items. Not always the cheapest option but certainly a store upon which you can depend. My goods were dispatched promptly, packaged appropriately and, upon receipt, found to be exactly as described. Communication throughout the process was good and I'd have no hesitation in purchasing from here in the future.
- e***s (327)- Feedback left by buyer.Past 6 monthsVerified purchaseGreat seller! Quality product, arrived as described, mint condition. Packaged well, a great value for this product, cosmetic appearance matched the listing, super fast shipping and flawless communication. A++
- a***h (330)- Feedback left by buyer.Past 6 monthsVerified purchaseExcellent seller! Item arrived exactly as described, well-packaged, and earlier than expected. Communication was smooth and professional throughout the whole process. Would definitely buy from this seller again. Great value ,Highly recommended!