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My Marketing Isn't Working - NEW Susan Banfield, 2015

£8.17
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Located in: PR9 8QH SOUTHPORT UK, United Kingdom
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eBay item number:145163130926
Last updated on 16 Apr, 2025 12:52:01 BSTView all revisionsView all revisions

Item specifics

Condition
New: A new, unread, unused book in perfect condition with no missing or damaged pages. See the ...
Weight
64
Subjects
N/A
Pages
44 Pages
Size
H:210mm, W:
Topic
Unknown
Book Title
My Marketing isn't Working by Susan Banfield, Martin Ellis (Pape
ISBN
9781326458423
Publication Year
2015
Type
Textbook
Format
Paperback
Language
English
Publication Name
My Marketing Isn't Working
Item Height
210 mm
Author
Susan Banfield, Martin Ellis
Publisher
Lulu.com
Subject
Government, Business
Item Width
148 mm
Number of Pages
44 Pages

About this product

Product Information

My Marketing Isn't Working is a concise introduction to Strategic Marketing for B2B companies. It states that ineffective marketing is the most common reason given by companies struggling with business growth. It explains how these companies are usually over focused on marketing communications and ignore the more strategic aspects of marketing that underpin marketing success. It encourages a market-led business philosophy and introduces the MASC(TM) business model to achieve this. It covers the 8 common causes of poor results from marketing and a self-assessment quiz enables you to quickly identify your own business's weaknesses. It then provides 5 key secrets of how to use marketing more strategically to achieve higher levels of business growth. The book is based on the personal experience of the authors who are both Marketing and Business Growth Consultants and registered Expert Coaches. They have advised and supported many hundreds of companies on successful business growth projects.

Product Identifiers

Publisher
Lulu.com
ISBN-13
9781326458423
eBay Product ID (ePID)
226515428

Product Key Features

Subject
Government, Business
Publication Year
2015
Number of Pages
44 Pages
Publication Name
My Marketing Isn't Working
Language
English
Type
Textbook
Author
Susan Banfield, Martin Ellis
Format
Paperback

Dimensions

Item Height
210 mm
Item Width
148 mm

Additional Product Features

Country/Region of Manufacture
United Kingdom
Title_Author
Susan Banfield, Martin Ellis

Item description from the seller

Seller business information

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VAT number: GB 920245361
CRN: 06386895
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  • *****- Feedback left by buyer.
    Past 6 months
    Verified purchase
    The product was as described and arrived well-packaged. It is a good price as this book is hard to come by and was in mint condition. The seller answered my question quickly and dispatched when the order was ready. I highly recommend this seller. Thank you.
  • *****- Feedback left by buyer.
    Past year
    Verified purchase
    They fully Resolved the error they made by Listing and Sending the wrong Book. The Item listed was the Yellow/Gold Edition, which was what I ordered, but they sent the Blue/Grey = A Super-Disappointing unboxing! Last checked 6Oct'24 it's still Listed! ⭐⭐⭐ Overall: Details, Customer Service:⭐⭐⭐⭐⭐ They responded almost instantly and offered more than one solution - Price:⭐⭐⭐⭐⭐ - Product Description: 0 - Packaging:⭐⭐⭐⭐⭐ (Superb) - Free Postage/Return:⭐⭐⭐⭐⭐ - Dispatch/Delivery: ⭐⭐⭐⭐
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    Past 6 months
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    Book is new as described and was packaged very well. Price is good and there is no marks on the book. Item arrived quickly after the despatch. Great eBayer +++++