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Lateral Marketing: New Techniques for Finding Brea... by Kotler, Philip Hardback
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Condition:
Good
A book that has been read, but is in good condition. Minimal damage to the book cover eg. scuff marks, but no holes or tears. If this is a hard cover, the dust jacket may be missing. Binding has minimal wear. The majority of pages are undamaged with some creasing or tearing, and pencil underlining of text, but this is minimal. No highlighting of text, no writing in the margins, and no missing pages. See the sellerβs listing for full details and description of any imperfections.
- Buy it nowLateral Marketing: New Techniques for Finding Brea... by Kotler, Philip Hardback
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eBay item number:143104377368
Item specifics
- Condition
- Title
- Lateral Marketing: New Techniques for Finding Breakthrough Ideas
- Book Title
- Lateral Marketing: New Techniques for Finding Breakthrough Ideas
- ISBN
- 0471455164
- EAN
- 9780471455165
- Binding
- Hardback
- Date of Publication
- 2003-09-19
- Release Title
- Lateral Marketing: New Techniques for Finding Breakthrough Ideas
- Artist
- Kotler, Philip
- Brand
- N/A
- Colour
- N/A
- Publication Year
- 2003
- Type
- Textbook
- Format
- Hardcover
- Language
- English
- Publication Name
- Lateral Marketing: New Techniques for Finding Breakthrough Ideas
- Item Height
- 241 mm
- Publisher
- John Wiley & Sons INC International Concepts
- Subject
- Marketing
- Item Weight
- 476 g
- Item Width
- 166 mm
- Number of Pages
- 224 Pages
About this product
Product Information
A revolutionary new system for generating the next big marketing ideas and opportunities According to Philip Kotler, the widely acknowledged father of modern marketing, and Fernando Trias de Bes the marketing techniques pioneered in the 1960s and '70s have worked too well. Fierce competition among products with little or nothing to distinguish one from another, along with modern product positioning and targeted marketing techniques, have led to increasing market segmentation. If the trend continues, individual market segments soon will be too small to be profitable. In Lateral Marketing, Kotler and Trias de Bes unveil a revolutionary new model to help readers expand beyond vertical segmentation and generate fresh marketing ideas and opportunities. Philip Kotler (Chicago, IL) is the S. C. Johnson & Son Distinguished Professor of International Marketing at Northwestern University's Kellogg School of Management. Fernando Trias de Bes (Barcelona, Spain) is the founder of Salvetti & Llombart whose clients include Pepsico, Sony, Hewlett-Packard, Nestle, Credit Suisse, and other top corporations.
Product Identifiers
Publisher
John Wiley & Sons INC International Concepts
ISBN-13
9780471455165
eBay Product ID (ePID)
86694230
Product Key Features
Number of Pages
224 Pages
Publication Name
Lateral Marketing: New Techniques for Finding Breakthrough Ideas
Language
English
Subject
Marketing
Publication Year
2003
Type
Textbook
Format
Hardcover
Dimensions
Item Height
241 mm
Item Weight
476 g
Item Width
166 mm
Additional Product Features
Country/Region of Manufacture
United States
Item description from the seller
Seller business information
VAT number: DE 281042328, EL 996857788, ES N8267548I, FR 27823676960, GB 922696893, IT 00185819992
CRN: 06437594
About this seller
World of Books Ltd
98.4% positive Feedbackβ’38.1M items sold
Registered as a business seller
Seller Feedback (13,677,450)
- h***i (37)- Feedback left by buyer.Past 6 monthsVerified purchaseThe seller kindly got in touch to say the book I ordered did not meet the quality advertised due to being found to be in a poor condition at the packing stage. Unfortuntely no replacement was available and would I like to pick a book of equivalent value from the marketplace - which I did. That book arrived safely and was in the condition advertised. I have used this seller many times before and I am grateful for their quality control decission, rather than send me a damaged book. Will use again.
- n***o (605)- Feedback left by buyer.Past 6 monthsVerified purchaseI recently purchased this item on eBay and am extremely happy with it! The quality and condition exceeded my expectations and arrived exactly as described in the listing. The book was good value The shipping was fast, and the packaging ensured that it arrived in perfect condition. The seller was communicative and provided excellent service throughout the process. Overall, a fantastic buying experience, and I highly recommend both the item and the seller to anyone looking for a reliable purchase!
- e***- (381)- Feedback left by buyer.Past monthVerified purchaseIt's been a very positive experience buying from this seller who I have bought from many times before and will do again. The DVD is exactly as described and is in very good condition. It was very reasonably priced and was securely packaged and delivered super fast. I really recommend this seller. Communication is excellent if needed, very prompt, helpful and friendly. A top notch seller who always gives their best. 5π all round π
Product ratings and reviews
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Seller Feedback (13,677,450)
- h***i (37)- Feedback left by buyer.Past 6 monthsVerified purchaseThe seller kindly got in touch to say the book I ordered did not meet the quality advertised due to being found to be in a poor condition at the packing stage. Unfortuntely no replacement was available and would I like to pick a book of equivalent value from the marketplace - which I did. That book arrived safely and was in the condition advertised. I have used this seller many times before and I am grateful for their quality control decission, rather than send me a damaged book. Will use again.
- n***o (605)- Feedback left by buyer.Past 6 monthsVerified purchaseI recently purchased this item on eBay and am extremely happy with it! The quality and condition exceeded my expectations and arrived exactly as described in the listing. The book was good value The shipping was fast, and the packaging ensured that it arrived in perfect condition. The seller was communicative and provided excellent service throughout the process. Overall, a fantastic buying experience, and I highly recommend both the item and the seller to anyone looking for a reliable purchase!
- e***- (381)- Feedback left by buyer.Past monthVerified purchaseIt's been a very positive experience buying from this seller who I have bought from many times before and will do again. The DVD is exactly as described and is in very good condition. It was very reasonably priced and was securely packaged and delivered super fast. I really recommend this seller. Communication is excellent if needed, very prompt, helpful and friendly. A top notch seller who always gives their best. 5π all round π