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Principles and Practice of Marketing - Jobber, David
£3.82
Condition:
Very Good
A book that has been read and does not look new, but is in excellent condition. No obvious damage to the book cover, with the dust jacket (if applicable) included for hard covers. No missing or damaged pages, no creases or tears, no underlining or highlighting of text, and no writing in the margins. Some identifying marks on the inside cover, but this is minimal. Very little wear and tear. See the seller’s listing for full details and description of any imperfections.
- Buy it nowPrinciples and Practice of Marketing - Jobber, David
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Postage:
£7.00 Economy Int'l Postage.
Located in: Rossendale, United Kingdom
Delivery:
Estimated between Tue, 20 May and Thu, 5 Jun
Returns:
30 days return. Buyer pays for return postage. If you use an eBay delivery label, it will be deducted from your refund amount.
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eBay item number:135533300734
Item specifics
- Condition
- Book Title
- Principles and Practice of Marketing
- Genre
- Sales & marketing
- ISBN
- 9780077174149
- Publication Year
- 2016
- Type
- Textbook
- Format
- Paperback
- Language
- English
- Publication Name
- Principles and Practice of Marketing
- Item Height
- 261 mm
- Publisher
- Mcgraw-Hill Education
- Subject
- Management, Marketing
- Item Weight
- 1 g
- Item Width
- 195 mm
- Number of Pages
- 960 Pages
About this product
Product Information
The fully updated eighth edition of Principles and Practice of Marketing continues to provide a contemporary and modern introduction to marketing. With a renewed focus that covers the importance of customer value alongside the 4Ps, this authoritative text provides students with a core understanding of the wider context and latest developments taking place within marketing. A stimulating range of new resources and real world examples help to bring marketing to life. Find out: * How the bandwagon effect has contributed to the success of online group buying * How IKEA delivers sustainable cotton and timber products to millions of customers * How social marketing is combatting an obesity crisis * How the relaunch of Netto became a case of fighter branding * How crowdsourcing is evolving advertising * How Abercrombie & Fitch's store environment could be heading it into the dark Key Features: * A brand new chapter on Relationship Marketing * Newly updated structure to focus on the importance of Customer Value * Fully updated to cover the latest technologies and digital developments * New Marketing in Action boxes and Mini Cases focusing on European and Global companies including Spotify, Rovio, Decathlon, Zara and Amazon * 44 new and updated end-of-chapter cases provide insights from across a range of businesses; from high street fashion stores and supermarkets (H&M, The Co-operative) and Airlines and services (EasyJet, Pret A Manger), to digital companies (ASOS, Google) and the music and film industries (Apple, Disney). * Fully updated and streamlined pedagogy including refocused recommended readings at the end of each chapter, allowing you to expand your knowledge * New AdInsight boxes including active QR codes to keep you up-to-date with the latest marketing campaigns and examples
Product Identifiers
Publisher
Mcgraw-Hill Education
ISBN-13
9780077174149
eBay Product ID (ePID)
223029325
Product Key Features
Number of Pages
960 Pages
Publication Name
Principles and Practice of Marketing
Language
English
Subject
Management, Marketing
Publication Year
2016
Type
Textbook
Format
Paperback
Dimensions
Item Height
261 mm
Item Weight
1 g
Item Width
195 mm
Additional Product Features
Country/Region of Manufacture
United States
Item description from the seller
Seller business information
VAT number: GB 901578627
CRN: 07693718
Seller Feedback (2,791,167)
- m***l (152)- Feedback left by buyer.Past 6 monthsVerified purchaseExceptional service from a very reliable seller. They were offering a long-out-of-print book at a very reasonable price. On checkout I was given a 10% discount code; the book was dispatched with free postage, followed by an email advising they were giving a refund because they considered the book was not in as good a condition as advertised. The book arrived two days later, well-packaged and in great condition too. Thank you WeBuyBooks, I’m happy to recommend such exemplary service.
- e***- (404)- Feedback left by buyer.Past 6 monthsVerified purchaseThis book is exactly as described and is like new. I'm really pleased with it and the price I paid which very low and exceptional value for money. The book was securely packaged and dispatched and delivered very quickly in just a couple of days. Excellent communication throughout with the seller. Very friendly, helpful and prompt. I have bought from this seller a few times and everything has always met or exceeded my expectations. A very positive experience buying from this seller. 🌟🌟🌟🌟🌟
- n***d (5471)- Feedback left by buyer.Past 6 monthsVerified purchaseA problem free purchase, with the book arriving within the delivery estimate, securely packaged, as described and in stated condition. Communication was prompt, friendly, and professional throughout the entire process. I have found this seller to be reliable and offers good value. The book itself was in good condition and was of good quality. I have bought several books from this seller in the past and would not hesitate to do so again.
Product ratings and reviews
Most relevant reviews
- 06 Jun, 2024
great
Verified purchase: YesCondition: Pre-ownedSold by: cmedia_group
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Seller Feedback (2,791,167)
- m***l (152)- Feedback left by buyer.Past 6 monthsVerified purchaseExceptional service from a very reliable seller. They were offering a long-out-of-print book at a very reasonable price. On checkout I was given a 10% discount code; the book was dispatched with free postage, followed by an email advising they were giving a refund because they considered the book was not in as good a condition as advertised. The book arrived two days later, well-packaged and in great condition too. Thank you WeBuyBooks, I’m happy to recommend such exemplary service.
- e***- (404)- Feedback left by buyer.Past 6 monthsVerified purchaseThis book is exactly as described and is like new. I'm really pleased with it and the price I paid which very low and exceptional value for money. The book was securely packaged and dispatched and delivered very quickly in just a couple of days. Excellent communication throughout with the seller. Very friendly, helpful and prompt. I have bought from this seller a few times and everything has always met or exceeded my expectations. A very positive experience buying from this seller. 🌟🌟🌟🌟🌟
- n***d (5471)- Feedback left by buyer.Past 6 monthsVerified purchaseA problem free purchase, with the book arriving within the delivery estimate, securely packaged, as described and in stated condition. Communication was prompt, friendly, and professional throughout the entire process. I have found this seller to be reliable and offers good value. The book itself was in good condition and was of good quality. I have bought several books from this seller in the past and would not hesitate to do so again.