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Hospitality Marketing Management,Rob
£4.67
Condition:
Good
A book that has been read, but is in good condition. Minimal damage to the book cover eg. scuff marks, but no holes or tears. If this is a hard cover, the dust jacket may be missing. Binding has minimal wear. The majority of pages are undamaged with some creasing or tearing, and pencil underlining of text, but this is minimal. No highlighting of text, no writing in the margins, and no missing pages. See the seller’s listing for full details and description of any imperfections.
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Postage:
£8.99 Standard Int'l Postage.
Located in: South East, United Kingdom
Delivery:
Estimated between Thu, 8 May and Mon, 19 May to 43230
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eBay item number:135197082036
Item specifics
- Condition
- Title
- Hospitality Marketing Management
- ISBN
- 9780471354628
- Publication Year
- 2001
- Type
- Textbook
- Format
- Hardcover
- Language
- English
- Publication Name
- Hospitality Marketing Management
- Item Height
- 240 mm
- Publisher
- John Wiley & Sons AND Sons LTD
- Subject
- Management, Business
- Item Weight
- 879 g
- Item Width
- 195 mm
- Number of Pages
- 448 Pages
About this product
Product Information
Updated, expanded, and filled with new material and fresh learning tools! This fully updated and expanded Third Edition of Hospitality Marketing Management features plain language explanations, demanding exercises, and solid reinforcement of underlying theory to give students a firm grasp of the fundamentals as they explore the intricacies of marketing in this complex and rapidly growing industry. Each chapter begins with clearly defined learning objectives and ends with a summary that links, point-by-point, to these initial objectives. Highly focused, application-oriented presentations encourage learning-by-doing to the fullest extent possible. Many chapters feature step-by-step models and processes that students follow to develop marketing plans, evaluate marketing research, develop sales forecasts, plan sales presentations, and other important marketing activities. Other outstanding new features of this invaluable text include: Marketing Action Now! sections in each chapter that allow students to apply theoretical concepts to real-world situations. A new chapter on developing new products and services with an emphasis on the product development process and branding. A new chapter on product-service mix strategy focusing on the product life cycle, resource allocation, and managing supply and demand. A new chapter on distribution and electronic commerce that addresses the use of new technologies in delivering hospitality and travel services. New discussion of ethical issues in such areas as research, advertising, personal selling, and pricing. Expanded travel and tourism marketing examples, such as rental car companies, airlines, tourist attractions, and tourism bureaus With cutting-edge information and a strong emphasis on real-world applications, Hospitality Marketing Management, Third Edition gives aspiring hospitality professionals the knowledge, experience, and confidence they will need to meet the challenges of this dynamic and rewarding industry.
Product Identifiers
Publisher
John Wiley & Sons AND Sons LTD
ISBN-13
9780471354628
eBay Product ID (ePID)
89401393
Product Key Features
Number of Pages
448 Pages
Publication Name
Hospitality Marketing Management
Language
English
Subject
Management, Business
Publication Year
2001
Type
Textbook
Format
Hardcover
Dimensions
Item Height
240 mm
Item Weight
879 g
Item Width
195 mm
Additional Product Features
Country/Region of Manufacture
United States
Item description from the seller
Seller business information
VAT number: GB 724 4981 18
CRN: 03800600
Safety information
About this seller
Chiron_Media_Store
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- i***f (654)- Feedback left by buyer.Past monthVerified purchasePerfect seller thank you so much. Prompt dispatch, fast delivery, great price, appropriate packaging, item's exactly as described, and excellent communication. Five stars ☆☆☆☆☆
- v***9 (422)- Feedback left by buyer.Past 6 monthsVerified purchaseExcellent ebayer accurate description and delivery was very fast. Packaged securely and great value for money also lst class communication from the seller and its been a pleasure doing business thank you.
- c***i (1018)- Feedback left by buyer.Past monthVerified purchaseGreat quality book. Great value. Exactly as described. Well packed. Fast dispatch and delivery. Regular e-mails regarding order. Highly recommended seller. Thanks so much.
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