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Selling the Invisible: A Field Guide to Modern Marketing,Harry ,

£7.65
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Good
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Located in: South East, United Kingdom
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eBay item number:134514506090
Last updated on 29 Apr, 2025 20:21:51 BSTView all revisionsView all revisions

Item specifics

Condition
Good: A book that has been read, but is in good condition. Minimal damage to the book cover eg. ...
Title
Selling the Invisible: A Field Guide to Modern Marketing
ISBN
9780752821030
Publication Year
1999
Type
Textbook
Format
Hardcover
Language
English
Publication Name
Selling the Invisible: a Field Guide to Modern Marketing
Item Height
205 mm
Author
Harry Beckwith
Publisher
Orion Publishing Group
Subject
Marketing, Business
Item Weight
434 g
Item Width
141 mm
Number of Pages
272 Pages

About this product

Product Information

Begins with the core problem of service marketing; service quality and suggests how to learn what you must improve, with examples of what works. Covers service marketing fundamentals; defining what business you really are in and what people really are buying, positioning your service, understanding customers and buying behaviour, and communicating.

Product Identifiers

Publisher
Orion Publishing Group
ISBN-13
9780752821030
eBay Product ID (ePID)
91932225

Product Key Features

Number of Pages
272 Pages
Language
English
Publication Name
Selling the Invisible: a Field Guide to Modern Marketing
Publication Year
1999
Subject
Marketing, Business
Type
Textbook
Author
Harry Beckwith
Format
Hardcover

Dimensions

Item Height
205 mm
Item Weight
434 g
Item Width
141 mm

Additional Product Features

Country/Region of Manufacture
United Kingdom
Title_Author
Harry Beckwith

Item description from the seller

Seller business information

I certify that all my selling activities will comply with all EU laws and regulations.
VAT number: GB 724 4981 18
CRN: 03800600
About this seller

Chiron_Media_Store

99.5% positive Feedback4.6M items sold

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